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| Wednesday, 17 July 2013, 13:00 HKT/SGT | |
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Source: MCN | |
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| Newly upgraded site makes finding apps, content and e-coupons simple for end-users. Advertisers can now promote their services through keyword-driven ad campaigns. |
TOKYO, July 17, 2013 - (ACN Newswire) - Mobile search and advertising solution provider MCN has provided the search and ad management system for KDDI's newly upgraded "au Smart Pass" portal in cooperation with Japan's mediba, inc.
Smart Pass search allows end-users to find their favorite Apps, Coupons, Videos and e-books through MCN's cloud-based, federated search platform. The system also provides full-text search results across all of the Smart Pass Menu List content.
In addition, MCN built the search advertising system for Smart Pass search enabling advertisers to promote their content via keywords which are matched to both content and metadata, and managed via an ad management dashboard.
The search service launched on June 6th in conjunction with the update of the "au Smart Pass" portal. Advertising on the search service officially launched on July 16th, following the completion of an initial pilot period, and will be available through mediba's advertising sales team.
About au Smart Pass
au Smart Pass is a subscription based service for Android provided by KDDI in Japan and launched in March 2012 currently with over 6 million subscribers. For 390 JPY per month, users get unlimited downloads of premium apps, coupons and other services.
au Smart Pass is a trademark or registered trademark of KDDI CORPORATION. Android is a trademark or registered trademark of Google Inc.
About mediba Inc.
mediba Inc. provides advertising, media production, and new business services through the au Smart Pass, KDDI's portal site. In the evolving mobile world, mediba is delivering timely services ranging from end-user smartphone applications to mobile marketing which connects companies with customers. For more information, please see http://www.mediba.jp/en/ .
About MCN Japan Inc.
MCN (Mobile Content Networks) provides mobile search and advertising solutions reaching 200 million mobile users worldwide in partnership with leading mobile network operators, portals, handset makers and content providers. MCN's solutions include: MobileSearch.net, a cloud-based white label search solution; MessagePlus, an integrated messaging system for permission based mobile marketing; as well as other marketing services in Asia's rapidly growing markets. MCN's corporate operations are headquartered in Tokyo with regional sales operations in Bangkok, Thailand. For more information, please see http://www.mcn-inc.com .
Contact:
mediba Inc.
Akiko Wakiyama (PR)
Email: wakiyama@mediba.jp
TEL: +81-3-4316-7566
MCN Japan Inc.
Naoki Kobayashi
Email: pr@mcn-inc.com
TEL: +81-3-3715-6361
Topic: New Service
Source: MCN
Sectors: E-commerce, IT Individual, Wireless, Apps
https://www.acnnewswire.com
From the Asia Corporate News Network
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