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| To Develop and Operate Satellite-based Mobile Multimedia Services Nationwide in China as well as Launch Mobile Multimedia Services Throughout Asia |
HONG KONG, Sept 10, 2014 - (ACN Newswire) - CMMB VISION HOLDINGS LTD. ("CMMB Vision" or the "Company", together with its subsidiaries, the "Group") (Stock Code: 471.HK), is pleased to announce today that the Company has partnered with an affiliated U.S.-based company and entered into a memorandum of understanding (MOU) to acquire capacity on two new satellites that will provide mobile multimedia services to China and other Asian markets.
The U.S. affiliate, New York Satellite Holdings, LLC (NYSH), which is a subsidiary of New York Broadband II, recently acquired the AsiaStar satellite at the 105 degrees East orbital slot, and its associated L-band spectrum rights. An RFI has been issued to satellite manufacturers to build the first of two replacement satellites, which will be contracted within 2014 and launched by early 2017. The second satellite, to be co-located with the first one, will be ordered before the end of 2015.
The satellites will be equipped with next generation technologies such as high-power, interactive and broadcast-unicast convergence to render unprecedented mobile multimedia and Internet services directly to all mobile users never available before.
NYSH will own and operate these spacecraft, and CMMB Vision is expected to lease 100% of their capacity for the mobile multimedia services in China and other parts of Asia.
Satellite-based Mobile Multimedia Services in China
The Company has also announced that it has entered into an MOU with a leading Chinese State-level media group to develop and operate satellite-based mobile multimedia services nationwide in China. CMMB believes it can quickly reach commercial operation given China's huge internal mobile media and Internet service demand, vast and low-cost mobile ecosystem, and government support. A trial network in Beijing is being established currently.
The Founder and President of CMMB Vision is Charles (Chau-Chi) Wong, an American-educated Hong Kong entrepreneur who will facilitate the raising of the financial resources required to develop and operate the mobile multimedia service.
The Company's Chief Technology Officer is Dr. Hui Liu, the American scientist who developed the Converged Mobile Multimedia Broadcast (CMMB) standard that has been officially adopted by Chinese regulators for mobile hand-held television. (In China, the standard is called "China Mobile Multimedia Broadcast."). Dr. Liu is also the principal developer for TD-SCDMA (China 3G), OFDMA/LTE, and the Next Generation Broadcasting-Wireless (NGB-W), which is the next generation of CMMB.
"CMMB is the emerging global standard for next generation mobile video and broadcast services because it allows for faster and more efficient delivery of multimedia and Internet data," said Wong. "With the capacity from these new satellites, our users will be able to enjoy unlimited mobile video viewing and data downloads anytime, anywhere at a fraction of current mobile data costs. Through the efficiencies of broadcasting, the cost of delivery of programming is between $0.01 and $0.05 per GB, compared to $10 to $15 per GB for mobile multimedia services using cellular networks. Thousands of HD movies and hundreds of thousands of songs can be downloaded to each user everyday at a fraction of current mobile data cost and without traffic."
The CMMB standard is similar to Europe's DVB-SH standard for digital video broadcasting from both satellites and terrestrial repeaters to handheld devices. Mobile television delivery using the CMMB standard via terrestrial networks is already widespread in China, with service in over 350 cities. The service began during the 2008 Beijing Olympics and has since grown to over 50 million devices in use, manufactured by such major companies as Samsung, Motorola, LG, HTC, and Huawei.
Evolving from the CMMB standard, the Company in partnership with SARFT of China has developed the Next Generation Broadcasting - Wireless (NGB-W) standard as well as its convergence with 4G/LTE so as to unify the power of broadcasting with the interactive flexibility of unicasting. Popular and common data will be intelligently delivered to the mass market via the broadcast platform while individualized content will be delivered over the unicast platform, thereby optimizing traffic delivery. Such hybrid technology is essential for coping with the anticipated explosive demand in the coming mobile multimedia era. And when combined with a satellite platform, the capacity of such a network will be vastly increased, allowing for exponential growth in the number of subscribers, expected to increase a thousand-fold in the next decade.
The Company is working with NYSH, which will deploy next generation high-power L-band satellites that will adopt the company's CMMB/NGB-W technology for broadcast downlink and s-LTE for unicast return interactivity.
Space Partnership International LLC of Bethesda, MD, has been engaged to assist NYSH with matters related to the project planning, procurement of satellites and launch services as well as insurance, service development and regulatory activities.
The Company views China as its flagship market, where its partnerships with government and private enterprises will create the world's first convergent satellite platform. The ecosystem of satellite-compatible devices is expected to develop quickly by leveraging the existing vast and mature CMMB-compatible supply chain.
Diverse services are being planned, which include universal mobile entertainment and data delivery; end-to-end content delivery solutions for mobile carriers and over-the-top providers; logistics and media services for motor vehicles, ships, and planes; and public services such as remote education, safety monitoring, and emergency alerts.
The Company intends to replicate the Chinese model with turnkey solutions to deploy in other Asia markets. It is negotiating MOUs with agencies in Indonesia and India for potential collaboration.
About CMMB Vision Holdings Limited (Stock Code: 471)
CMMB Vision is a next-generation mobile multimedia service provider and a principal developer of leading mobile technologies as well as broadcast-unicast convergence technology. CMMB Vision owns China's self-developed CMMB technology global licensing and next generation broadcasting technologies. The Company was a service provider for China's CMMB mobile TV and is currently a service provider of over-the-air UHF broadcast TV service in eight major U.S. cities, where it is also conducting trial services in partnership with New York Broadband and other U.S. partners to use the UHF frequency to deploy a CMMB/NGB-W-based mobile multimedia network. The Company has broad industry experiences including technology development, chipset component design, application development, manufacturing, and media operations.
In addition, CMMB Vision partners with State Administration for Radio, Film, and Television (SARFT), industry leaders and has joined the Advanced Television Systems Committee (ATSC) of the US as a member participating in the development of the next generation broadcasting standard for the US with the goal of promoting harmonization and integration between the US and Chinese technologies.
About New York Satellite Holdings, LLC
New York Satellite Holdings, LLC (NYSH) is majority-owned and controlled by New York Broadband II, LLC (NYB-II). A related company, New York Broadband, owns and operates 12 UHF television stations in the United States. New York Broadband recently conducted an experimental test of the technology using its New York City TV stations to demonstrate a range of CMMB-compatible devices from various manufacturers. NYSH is based in Denver, CO.
Topic: Press release summary
Source: CMMB Vision Holdings Limited
Sectors: Film & Video, Daily Finance, Broadcast, Film & Sat, Daily News
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From the Asia Corporate News Network
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