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Wednesday, 3 July 2013, 10:00 HKT/SGT
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Source: Connell Brothers Company
Connell Brothers Enters into an Agreement with Cypress Systems for Asia-Pacific
Cypress' flagship product, SelenoExcell(R), and other nutritional ingredients, will be available through Connell Brothers' 37 locations across Asia-Pacific

SINGAPORE, July 3, 2013 - (ACN Newswire) - Health conscience consumers in Asia-Pacific will now have access to an innovative dietary supplement ingredient, SelenoExcell(R). SelenoExcell is a high selenium yeast compound certified as FDA GRAS, and is a natural food form of selenium that contains the full composition of bio-available seleno-compounds.

Connell Brothers, the largest marketer and distributor of specialty chemicals and industrial ingredients in Asia-Pacific, announced today that it has entered into a marketing and distribution agreement with Cypress, the manufacturer of SelenoExcell. In addition to SelenoExcell, Connell Brothers will also market and distribute the company's full line of nutritional ingredients.

"We're excited to be able to include Cypress' SelenoExcell as part of our nutraceutical portfolio of ingredients," said Alex Grantz, business development manager for Connell Brothers. Grantz says that Connell Brothers' nutraceutical portfolio is a high-growth area for the company as its customers in Asia-Pacific continue to seek out innovative health and wellness ingredients.

"With the extensive Asia-Pacific reach of Connell Brothers' strategically located distribution offices, and their commitment to representing the highest quality ingredients, we are equally excited to be a part their nutraceutical ingredient portfolio," said Paul Willis, chief executive officer and president of Cypress Systems, Inc.

For further information on the availability of SelenoExcell and Cypress' other nutritional ingredients, please contact Alex Grantz, Alex.grantz@wecocbc.com.

About Connell Brothers

Founded in 1896, Connell Brothers is a division of Wilbur-Ellis Company and is the largest marketer and distributor of specialty chemicals and industrial ingredients in Asia-Pacific with a keen focus on technical service, customer support, and environmental, health, and safety. Connell Brothers provides complete supply chain management from transportation, documentation, warehousing, and sales and distribution in 17 countries and in 37 offices located throughout Asia-Pacific. For more information, please visit www.wilburellis.com.

About Cypress Systems, Inc.

Cypress is a manufacturer of premium food forms of organically bound minerals and nutritional yeast products, which are distributed throughout the global nutraceutical, functional food and animal nutrition markets. CEO/President Paul A. Willis founded Cypress in 1995 with the primary goal of developing a researched based specialty fermentation, biotechnology and nutritional yeast company. For more information about the company, SelenoExcell(R), company Branding Partners and how to become one, visit www.cypressingredients.com.

Contact:

Sandra Gharib
Corporate Communication
Wilbur-Ellis Company
+ 1.415.772.4036
sgharib@wilburellis.com


Topic: New market for product
Source: Connell Brothers Company

Sectors: Chemicals, Spec.Chem, Food & Beverage
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