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| Friday, 29 July 2016, 05:10 HKT/SGT | |
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Source: ANTARA | |
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JAKARTA, July 29, 2016 - (ACN Newswire) - Antara News Agency (ANTARA) signed the MoU of strategic partnership with Digivla, a media monitoring service provider, to establish an operational cooperation in the media monitoring service, which is hereafter referred to as 'Antara Insight'.
Under the agreement, Digivla becomes the Media Monitoring and Analytics Partner to Antara to address the ever-increasing demands for a credibel and comprehensive media monitoring and analytics service in the Indonesia market.
"This partnership is expected to address the increasingly higher demands for media monitoring services. With Antara's nationwide and worldwide network and reputation for reliability, we expect that 'Antara Insight' will help all Indonesian ministries, government agencies, state-owned companies, and private sectors to benefit from a media monitoring and analytics service," said Hempi N. Prajudi, Antara Director of Commercial Business Development and IT, after signing the MoU for 'Antara Insight' on July 26.
Even though 'Antara Insight' is not the first player in the media monitoring market, Hempi is optimistic that it will be a game-changer and the strongest service in the media monitoring landscape in Indonesia. "With the combined powers of Antara in terms of networking and Digivla with its established technology, I firmly believe that this partnership will create a new spectrum in the media monitoring market in Indonesia," added Hempi.
"The partnership is in line with the State-Owned Enterprise Ministry (SOE Ministry) policy that encourages SOEs to keep innovating and collaborating with other parties," conveyed the Head of Mining, Strategic Industries & Media, SOE Ministry of Republic of Indonesia, Mahmud Husein, who witnessed the Antara Insight MoU signing.
Mahmud continued, the SOEs synergy is open to all sectors, not only with the other SOEs. "Such a strategic partnership is expected to be able to drive the performance and productivity as well as to explore the potentials of all of the SOEs," said Mahmud.
Reza A. Maulana, President Director of Digivla, conveyed his optimism of the potential of this partnership. "The media monitoring, analytics, and insight markets offer huge business opportunities, particularly to local governments, SOEs, and ROEs," Reza said.
About ANTARA
ANTARA has been officially serving as a National News Agency since 1962. It was declared as a public corporation in July, 2007. With 32 bureaus nationwide, and a number of representative offices and correspondents abroad, ANTARA is now trusted as the president of the Organization of Asia-Pacific News Agency (OANA). As a national information emissary, ANTARA remains on the front line, striving for national development and maintaining national dignity through the dissemination of news on Indonesia, throughout the country and abroad, with its motto, 'Fast, Accurate and Important'. Please visit www.antara.net.id.
About Digivla
Digivla is an integrated media monitoring provider where evolving technology is enriched by an embedded process of digitalizing 200+ print, electronic and online media, both national and local. In addition, a dedicated team of communication consultants from Digivla's affiliated company PT. Royston Advisory Indonesia is assigned to convert the data into useful information and further transform it to come up with actionable insight in the format of public relations recommendations. At Digivla, we believe the primary strength of an insight is the quality of the team that works behind the information. www.digivla.id.
Topic: Business Tieup
Source: ANTARA
Sectors: Daily News, Advertising
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