Shanghai Spring Real Estate Exhibition Holds Elite Property Summit and Exhibitor Gala

Tuesday, 14 December 2010, 16:00 HKT/SGT

SHANGHAI, Dec 14, 2010 - (ACN Newswire) - Shanghai's leading platform for property exchange the Shanghai Spring Real Estate Exchange Exhibition, in conjunction with the Oriental Morning Post, held the much anticipated Shanghai Spring Property Summit and Exhibitor Appreciation Gala at the Jiu Jian Tang Villa in Pudong on Dec 8. This one of a kind event welcomed elite industry representatives from affiliated government institutions, domestic and overseas realtors, real estate industry equipment manufacturers, related service providers and prominent media groups. During the summit, Spring hosted a series of panel discussions on government policy trends in the real estate industry markets and the future outlook for the Chinese real estate sector. Host organizer Shanghai Spring also specially invited Fudan University Chinese Government & Political Sciences Department Professor Mr. Jiang Chang Jian to serve as distinguished guest for the summit event.

Bridging Industry Chains, Joining Together to Discuss a Property Market in Flux

Host Shanghai Spring's property summit focused on two core issues of much heated debate and discussion: the "property purchasing limit statute" recently promulgated by the Chinese government, and "low carbon energy conservation" technologies and challenges; setting up two rounds of panel discussion. During the first round, distinguished high ranking property development representatives Shanghai Pan Gu Real Estate Ltd. Company General Manager Mr. Song Hai, Han Rong Property Development (Shanghai) Ltd. Company Vice-General Manager Mr. Yu Zhi Yi, P&R Real Estate Vice-General Manager Mr. Zhou Hua Yan, and Hua Jiang Construction Marketing Director Ms. Xi Chang Hao elaborated on marketing trends in the aftermath of the "purchasing limit statute" and the future direction of investment in Chinese real estate markets.

For the second round, host Shanghai Spring invited property developer representative Green Land Group Assistant General Manager Mr. Li Yu, while bringing to the floor two large-scale energy conservation providers in the field of building construction: SOMFY China and Hangzhou Dasson Flooring Inc. This group explored in-depth low carbon energy conservation technologies in the real estate development sector today and the effectiveness of both present capability and future market introduction.

A Chinese proverb states that "water keeps a boat afloat but can also cause it to sink". Spring sees in this well known proverb an underlying significance to their chosen topics of panel discussion. At the initial stages of development in the Chinese real estate industry investor strength was crucial to the rise of a flourishing overall property sector. However, following the enrichment and maturity of the overall industry, continued healthy functionality in the property markets requires a rational readjustment and equilibrium between investment based and individual residential based use purchasing.

Year after Year, Serving as a Weather Vane for the Chinese Housing Market

In 2010, the Chinese property industry entered into a period of frequent government policy intervention and readjustment including State Council Statute #12, increases in bank loan interest rates, the implementation of a trial real estate tax, and most prominently the "most stringent government real estate control measure ever in Chinese history" that was announced in October limiting the ability of families to purchase multiple flats. It appears that in the aftermath of these frequent policy reevaluations "cracking down on and curbing speculation" will become a dominant theme for the Chinese real estate industry in the near to mid term.

What remains clear is that although market observers are in high spirits regarding an overall decline in property transactions, at the same time housing markets for high end properties of a scarce nature are continuing to boom. After experiencing a number of concurrent cycles featuring government control and adjustment policies the structure of the Chinese property market has reached a level of relative maturity. This can be seen through the stability of long term investments in the Chinese property market.

Property buyers' attitudes have in turn shifted from blind observation as passive onlookers to a more rational and introspective selection purchasing process. This is, in many ways, a golden opportunity and prime environment for the healthy development and reintegration of market resources into outstanding property enterprises. Concurrently, this emerging reality will work to push forward innovation in the realm of construction technologies; required for property groups to satiate ever-increasing market demands.

After more than a decade of successful expansion, the Shanghai Spring Market

Exchange Exhibition today is the first large scale property exhibition in Shanghai each Spring. Spring has become the primary conduit through which countless real estate enterprises take advantage of emergent market opportunities by introducing new products and elevating corporate imaging. As a high-efficacy interactive platform for expanding market share, Spring had the honor of being dubbed in 2010 a "weather-vane for the Chinese housing property markets" by Dong Fang (Dragon) TV. The 2011 Shanghai Spring Property Exchange Exhibition will take place from March 17th to March 20th at the Shanghai International Exhibition Center.

The recently concluded Shanghai Spring Property Summit should be viewed as a preview of the upcoming March 2011 main event, advocating an optimal direction for future market growth. This event's value lies first in its helping Spring to serve as a healthy guiding force, a "weather-vane for the Chinese property housing market" as a whole. At the same time, Spring hopes to assist property and real estate groups to take advantage of present market opportunities in preparing in advance for the next round of market policies; especially before the next high tide in property sales commences in force.

In the coming period Shanghai Spring's annual property summit will continue, according to its unique salon style format, to invite the participation of real estate industry peers and professionals for a series of timely and in demand panel discussions. Through this relaxed and welcoming setting all sides will be given a voice at the table while those in attendance share their thoughts on trends in the blossoming Shanghai property market.

Press Contact:

Steven Paul Bielinski
VNU Exhibitions Shanghai
+86 21 6195 6088 Ext. 990
steven.bielinski@vnuexhibitions.com.cn
http://www.springre.com

Topic: Trade Show or Conference Sectors: Real Estate & REIT
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