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Tuesday, 24 July 2012, 21:50 HKT/SGT

Source: Spikes Asia
Yang Yeo, Glenn Osaki & Michael Hilliard Named Spikes Asia 2012 Jury Presidents

SINGAPORE, July 24, 2012 - (ACN Newswire) - Spikes Asia, the regional creative advertising and communications festival for Asia Pacific, is pleased to announce that this year's final three jury presidents are Yang Yeo who will chair the Design Jury, Glenn Osaki will lead the PR Jury, and Michael Hilliard has been appointed the first Branded Content & Entertainment Jury President.

Yang Yeo, Chief Creative Officer of JWT Shanghai, President of the Design Jury, is famed for shaping advertising creativity in China since his arrival in Shanghai in 2006. He led China to its first-ever Gold Lion at Cannes in 2008 with the adidas Beijing Olympics campaign, and made history once again by winning China's first-ever Cannes Grand Prix in 2011 with the Samsonite 'Heaven & Hell' print ad, which also went on to win three further Grands Prix at Spikes Asia last year in the Print, Outdoor and Print & Poster Craft categories.

Under Yang's leadership, JWT Shanghai won the 'Agency of the Year' accolade at AdFest in 2009, and Campaign Asia-Pacific's 'Agency of the Year' in 2011. Yang was also named Campaign Asia-Pacific's 'Creative of the Year' in 2011 for his astounding accomplishment in Greater China.

Yang Yeo is a member of the first Cannes Chimera, mentoring the first 'Grand Challenge for Communications' initiative organised by Cannes Lions and the Bill & Melinda Gates Foundation.

Commenting on his appointment Yang Yeo says, "Design is where I started before advertising, and I look forward to going back to my roots where it's a lot more pure, aesthetic, and immediate."

Glenn Osaki, Asia President of MSLGROUP, Publicis Groupe's strategic communications and engagement agency, has been appointed president of the PR Jury. Glenn oversees the Asia operations, which include 38 owned offices and more than 1,675 employees, as well as a strong integrated network of affiliate partners across the region. In addition, Glenn chairs the MSLGROUP Management Boards in Greater China and India.

MSLGROUP is the largest PR agency network in Asia, and is #1 in the fast-growing markets of Greater China and India. In March 2012, MSLGROUP was awarded "PR Agency Network of the Year" by Campaign Asia-Pacific.

A 25-year veteran of MSLGROUP, Glenn's vast Asia experience includes regional management for clients such as Procter & Gamble, Coca-Cola, United Technologies, World Gold Council, Sunkist, Underwriters Laboratories, SPX Corporation, Business Software Alliance and numerous assignments for the 2010 Shanghai World Expo and 2008 Beijing Olympic Games.

Glenn Osaki says, "I am thrilled to lead the PR jury for Asia's most celebrated creativity awards festival, to help define and honour the ground-breaking creativity that is being practiced in our industry every day. Too often, PR's creativity is misunderstood in comparison to other communications disciplines. However, creative skills in relationship and community management, problem-solving, issues avoidance and resolution, for example, are the PR industry's points of difference. This value must be recognised."

Michael Hilliard, Executive Producer of Finch, Australia, will lead the inaugural Branded Content & Entertainment Jury. Michael is a film, television and transmedia producer.

His work with a range of award-winning actors, musicians, artists and sports figures including Robert Redford, Cate Blanchett, Tom Ford, Jeff Koons, Kobe Bryant, Paul Simon and P. Diddy, blends pop culture with documentary and television. His work has been recognised by Cannes Lions, The One Show, the Directors Guild of America, and the Emmys, and has become part of the permanent collection at the Museum of Modern Art in New York.

His television series credits include ICONOCLASTS, Fast Cars and Superstars, KOBE Mentu, The Art of Walking, and, most recently, the International Emmy Award-nominated The Great Crusade for Qantas and Tourism New Zealand. His feature film credits include the Beastie Boys' multi-camera, user-generated concert film Awesome, I Fuckin' Shot That!, the Slamdance-winning Better Housekeeping, and Lovely by Surprise, which premiered at the Seattle Film Festival.

Michael is a member of the International Academy of Television Arts and Sciences, the Australian Film Institute, the Australian Academy of Cinema and Television Arts (AACTA) and the Screen Producers Association of Australia. He has served as a judge for the International Emmys, the AFI Awards and most recently as a member of the inaugural Branded Content & Entertainment jury at the Cannes Lions International Festival of Creativity.

Michael Hilliard comments, "It is a privilege to serve on the first Branded Content and Entertainment jury at Spikes Asia. In the inaugural year for the category at the Spikes, it's very important that the jury gets it right. It will really set the standard for the years to follow. Singapore is kind of like a fountain of youth. Singaporeans have been able to curate and build on a rich history of trade and a large expat community that cycles through the town - the country's position as a global hub for business, investment and talent means that there is always a stream of fresh thinking and fresh talent coming into the city. It's a great place to come together to recognise the best work from the region."

Terry Savage, Chairman of Lions Festivals says, "Yang, Glenn and Michael have outstanding track records and strong leadership skills. We are honoured to count on their expertise to lead their juries in awarding the best work in the region. We look forward to welcoming them to Spikes Asia."

Delegate registration for Spikes Asia is now open, with anyone registering before 1 August benefiting from the early bird rate. For further information on the Festival and how to register, visit www.spikes.asia.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Amanda Benfell, PR & Press Manager
Spikes Asia Festival of Creativity
Tel: +44 20 7728 4040

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Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Broadcast
From the Asia Corporate News Network

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