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Tuesday, 18 September 2012, 16:40 HKT/SGT

Source: Spikes Asia
Final Day of Spikes Asia - Last Shortlists Released

SINGAPORE, Sept 18, 2012 - (ACN Newswire) - The Spikes Asia Festival of Creativity has today announced the final six shortlists ahead of tonight's Awards Ceremony which will see the much anticipated 2012 winners revealed, honoured and celebrated.

Over the last few days, 75 jury members have convened in Singapore to judge the best in creative brand communications from the Asia Pacific region. In the last of the categories to be announced, the juries have shortlisted as follows:

Film: 68
Film Craft: 55
Print & Poster Craft: 72
Integrated: 16
Branded Content & Entertainment: 31
Creative Effectiveness: 5

Yesterday, during the second day of the Festival, attendees enjoyed a full day of learning and debate with keynote presentations from David Mayo of Ogilvy & Mather, two of India's greatest creatives: Piyush Pandey and Prasoon Joshi, Andrew Robertson of BBDO, AKQA's Rei Inamoto, Nick Brien of McCann Worldgroup, Chris Dobson of BBC Advertising, Cirque du Soleil's Creative Director, Lyn Heward, as well as presentations from Lowe & Partners, Dentsu and Microsoft Advertising. Creativity in Mobile Advertising as well as Consumer Insights and Understanding People were the two topics for The Forum with presentations by the Mobile Marketing Association, PHD, Media Innovation Group and Naked.

Last night, delegates took part in a unique evening event, Networking After Dark. JWT Singapore, Lowe Asia Pacific, McCann Worldgroup, Ogilvy & Mather, TBWA and VivaKi, all opened their agency doors for an evening of networking, partying and socialising.

This morning has seen the jury presidents take to the stage in a series of President's Addresses with topics including 'How Media Agencies Can Change the Marketing World', 'The Relevant Truth' and 'The Eight Habits of Highly Creative People'. Further seminars will come from the likes of Hakuhodo, Y&R and Starcom MediaVest Group. 2012's new stream of content, The Forum, also continues today with two themes; Creativity in Branded Content and Entertainment and The Creative Future of Technology.

Helping students and the younger generation to develop their creativity and skills, the Festival offers an unrivalled opportunity in the form of two academies; the Spikes Asia Creative Academy for students and the Young Spikes Marketers Academy for marketers and brand managers aged 30 or under. Both academies have been running throughout the Festival, each offering their own tailored programme of sessions with the benefits of the Festival's content to further enhance their training and experience. The academies will draw to a close later today when pupils take part in a special graduation ceremony.

The Spikes Asia winners along with the winners of the Young Spikes Competitions will be announced and honoured at this evening's Awards Ceremony happening at the Grand Theatre, Marina Bay Sands, after which delegates will have the opportunity to celebrate into the night at the After Party taking place at Avalon nightclub.

Shortlists are avilable at www.spikes.asia/winners/2012.

The winners of Spikes Asia 2012 will be available online from tomorrow, 19 September.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Amanda Benfell
PR & Press Manager
Tel: +44 20 7728 4040

Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Broadcast
From the Asia Corporate News Network

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