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Tuesday, 18 September 2012, 23:30 HKT/SGT

Source: Spikes Asia
Spikes Asia Honours 2012 Winners

SINGAPORE, Sept 18, 2012 - (ACN Newswire) - The winners of the Spikes Asia 2012 Awards have been announced tonight at the hotly anticipated Awards Ceremony which took place at the Grand Theatre, Marina Bay Sands in Singapore.

Ten juries have been working in Singapore to choose 397 deserving winners from an initial 4,860 entries. The 2012 awards have been given as follows:

I. Branded Content & Entertainment *New* - 17 winners: 1 Grand Prix, 1 Gold, 9 Silver, 6 Bronze
- Grand Prix: Host Sydney, Australia, Air New Zealand, 'The Kiwi Sceptics'

II. Creative Effectiveness *New* - 4 winners: 1 Grand Prix
- Grand Prix: Clemenger BBDO Melbourne, Australia, Nab, 'Break Up'

III. Design - 28 winners: 1 Grand Prix, 4 Gold, 8 Silver, 15 Bronze
- Grand Prix: Iyamadesign Tokyo, Japan, Kamoi Kakoshi, Mt Ex Taipei

IV. Digital - 29 winners: 1 Grand Prix, 4 Gold, 12 Silver, 12 Bronze
- Grand Prix: Dentsu Tokyo, Japan, Honda Motor, 'Connecting Lifelines'

V. Direct - 28 winners: 1 Grand Prix, 6 Gold, 11 Silver, 10 Bronze
- Grand Prix: JWT Melbourne, Australia, Melbourne Writers Festival, 'Wi-Fiction'

VI. Film - 43 winners: 1 Grand Prix, 10 Gold, 18 Silver, 14 Bronze
- Grand Prix: Cheil Worldwide Seoul, South Korea, Samsung Electronics, 'What Does Your Mind See'

VII. Film Craft - 23 winners: No Grand Prix, 3 Gold, 7 Silver, 13 Bronze

VIII. Integrated - 8 winners: No Grand Prix, 2 Gold, 2 Silver, 4 Bronze

IX. Media - 41 winners: 1 Grand Prix, 6 Gold, 14 Silver, 20 Bronze
- Grand Prix: Mindshare Mumbai, India, Hindustan Unilever, 'Where What You Grow Is What You Eat'

X. Mobile - 13 winners: 1 Grand Prix, 1 Gold, 4 Silver, 7 Bronze
- Grand Prix: Party Tokyo / Dentsu Tokyo, Japan, Sony, 'Make TV'

XI. Outdoor - 50 winners: 1 Grand Prix, 10 Gold, 14 Silver, 25 Bronze
- Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, '#Cokehands'

XII. PR - 17 winners: No Grand Prix, 2 Gold, 6 Silver, 9 Bronze

XIII. Print - 24 winners: 1 Grand Prix, 4 Gold, 6 Silver, 13 Bronze
- Grand Prix: DDB Sydney, Australia, Volkswagen, 'Bikers-Police'

XIV. Print & Poster Craft - 18 winners: 1 Grand Prix, 2 Gold, 6 Silver, 9 Bronze
- Grand Prix: Ogilvy Shanghai, China, Coca-Cola Company, '#Cokehands'

XV. Promo & Activation - 37 winners: 1 Grand Prix, 10 Gold, 14 Silver, 12 Bronze
- Grand Prix: 303Lowe Sydney, Australia, Ikea, 'Ikea Catalogue'

XVI. Radio - 17 winners: 1 Grand Prix, 3 Gold, 5 Silver, 8 Bronze
- Grand Prix: JWT Singapore, Singapore, Unilever Singapore, 'Radio Prank'

BBDO was presented with the Network of the Year trophy with DDB coming second followed by Leo Burnett in third.

DDB, Sydney was honoured with the Agency of the Year. Runners up were Dentsu, Tokyo coming in second place and BBDO Guerrero, Makati City in third.

The Independent Agency of the Year was awarded to PARTY, Tokyo with Taproot, Mumbai in second and The Monkeys, Sydney in third.

The inaugural Spikes Palm award, given to the best Production Company, was taken by Exit Films, Melbourne. Revolver, Sydney came in second and Finch, Sydney third.

The Media Agency of the Year trophy was awarded to Mindshare, Mumbai with Cheil Worldwide, Seoul taking second place and in third, Whybin\TBWA Group, Sydney.

During the Awards, the prestigious Advertiser of the Year accolade was presented to P&G Asia in honour of their commitment to engage their consumers by not only embracing but also expecting creativity in their product communications around Asia. Freddy Bharucha, Chief Marketing Officer of P&G Asia was on stage to collect the award.

Also announced at the Awards were the winners of the Young Creative Spikes Competitions. India took the gold medal in the Young Spikes Media Competition whilst the team from Hong Kong took gold in the Young Spikes Integrated Competition. The new Agency Shoot Out Competition saw The Philippines going home with gold. After the awards, delegates celebrated into the night at the official Spikes Asia After Party which took place at the Avalon nightclub, Marina Bay Sands in Singapore. From tomorrow, 19 September, full details of all the winners will be available to view on the website www.spikes.asia/winners.

1,800 delegates from 27 countries have enjoyed three days of inspiring content, have viewed great work, and participated in fun networking events.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Amanda Benfell
PR & Press Manager
Spikes Asia Festival of Creativity
Tel: +44 20 7728 4040

Source: Spikes Asia

Topic: Awards received
Sectors: Broadcast
From the Asia Corporate News Network

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