|Thursday, 6 December 2012, 16:20 HKT/SGT|
SINGAPORE, Dec 6, 2012 - (ACN Newswire) - CASBAA returned to Singapore to stage the second edition of its TV Upfronts 2012 - The Singapore Screenings, in association with Campaign Asia-Pacific. Held on November 29, 2012, the day of exclusive screenings by pay-TV networks for media buyers, agencies and clients promoted the benefits of multichannel TV advertising and presented the best of the upcoming programming from regional networks in Singapore.
"This is a time for tremendous change and tremendous opportunity as the Asia Pacific remains a global engine room for the multichannel TV sector," said Christopher Slaughter, CEO, CASBAA. "Even as the rest of the world worries about overall economic indicators, the Asia pay-TV market remains in robust health."
The audience included representatives from Aegis Media, Dentsu, Fuse, GroupM, Maxus, McCann, MEC, Mediacom, MindShare, OMD, Omnicom, Starcom, UM and Zenith Optimedia along with clients including Marina Bay Sands and Eu Yan Sang.
Participants were treated to a showcase of high-value content from BBC Worldwide, Discovery Networks Asia Pacific, FOX One Stop Media, History, NBCUniversal, Sony Pictures Entertainment and Turner Broadcasting Systems Asia Pacific.
"I found this a great opportunity to get an overview of what to expect from cable TV across the region in half a day," said Vinitra Chaudhuri, Regional Business Director, Universal McCann Worldwide. "It was productive."
Yvonne Yeo, Senior Executive, Brand Management & Corporate Communications, Eu Yan Sang added: 'CASBAA's TV Upfronts has given us the opportunity to be introduced to the various pay-medias available in Singapore as well as their regional reach and expansion plans for the coming year. It also gives us a better insight to their offerings for 2013 in just one single seating. It was overall an effective and efficient networking event."
A key financial and business hub, Singapore is an important market to reach regional and local buyers across Asia with 66% of homes receiving multichannel TV in the city-state.
The Asia Pacific region now accounts for fifty-three per cent of global multichannel homes - with more than 445 million multichannel homes and growing by 39m in the last 12 months.
With a 57% penetration of all TV homes, seventy per cent of viewers in the Asia Pacific watch multichannel TV where affluent regional multichannel TV audiences tend to be early adopters and comfortable with pay-TV advertising.
Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across Asia. Spanning 18 geographic markets, CASBAA and its Members reach over 445 million connections through a footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content through industry information, networking exchanges and events while promoting global best practices. To find out more, please visit www.casbaa.com .
About Campaign Asia-Pacific
Campaign Asia-Pacific is the region's leading marketing, advertising and media industry magazine and online network. Delivering all the latest industry news and publishing benchmark research, analysis, marketing sector and platform reports, Campaign offers the region's decision makers and influencers insights into a fragmented marketing and media environment across multiple markets. To find out more, please visit www.campaignasia.com .
About CASBAA AD
CASBAA AD is the advertising development division of CASBAA, the only authoritative voice for multichannel TV in the Asia Pacific. Supported by the industry's leading stakeholders, CASBAA AD advocates the value of multichannel TV in Asia. Stakeholders include: A+E Networks, BBC Worldwide, Discovery Networks Asia Pacific, FOX One Stop Media, NBCUniversal, Sony Pictures Television, TrueVisions and Turner Broadcasting System Asia Pacific.
The CASBAA Ad Regional Roadshow provides media buyers with an optimum window on to the dynamic world of AsiaPac Multichannel TV. To find out more, please visit www.casbaa.com/advertising .
PR & Communications Manager, CASBAA
Director, Marketing & Communications, CASBAA
Topic: Trade Show or Conference
From the Asia Corporate News Network
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