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Sunday, 15 September 2013, 13:00 HKT/SGT

Source: Spikes Asia
Spikes Asia Festival Opens
First Shortlists Released - Print, Outdoor, Media, Direct, Promo & Activation, Design, PR, Radio, Digital and Mobile

SINGAPORE, Sept 15, 2013 - (ACN Newswire) - The Spikes Asia Festival of Creativity has today opened its doors to begin a programme of outstanding content that includes Seminars, Forums, Master Classes and TechTalks, all given by some of the biggest names in the industry.

Throughout the Festival, 77 jury members are also hard at work deliberating over 4,832 pieces of work from across the region. The first shortlists have now been decided on and released by their respective juries, with the following number of entries being shortlisted in each category:

- Design - 53
- Digital - 56
- Direct - 43
- Media - 92
- Mobile - 29
- Outdoor - 118
- PR - 40
- Print - 89
- Promo & Activation - 49
- Radio - 22

This morning at Spikes Asia, seminars were given by the likes of Richard Summers, Head of Strategic Planning, Anomaly Shanghai, who looked at a breed of creativity that is emerging from China; Shingo Ohno, Art Director, W+K Tokyo Lab, who together with Blake Harrop, Managing Director at W+K Tokyo Lab, looked at the backstreets of Japan's internet; and Ali Shabaz, Chief Creative Officer, Grey Group - Singapore, Thailand & Indonesia, who hosted a performance by Sanddornbalance artiste Miyoko Shida Rigolo to draw parallels between the art of sanddornbalance and the creative industry.

This afternoon will see competitors in the Young Spikes Integrated, Media and Agency Shoot Out Competitions receive briefings from their respective charity before being given just 24 hours to come up with their award winning campaign. Their work will be judged on the final day of the Festival when the most deserving team in each competition will find out they are taking home gold.

Tonight, Cannes Lions and Campaign, who celebrate 60 years and 40 years respectively this year, will host celebratory welcome drinks at the Festival venue, allowing delegates to network and debrief the day's events.

Anyone wishing to keep up with Festival events, shortlists and winners, can visit www.spikes.asia.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Amanda Benfell, 
Head of PR & Press 
Spikes Asia Festival of Creativity
Tel: +44-20-3033 4000

Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Broadcast, Film & Sat
From the Asia Corporate News Network

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