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Monday, 16 September 2013, 12:00 HKT/SGT

Source: Spikes Asia
Spikes Asia Opens for Second Day
Branded Content & Entertainment and Film Shortlists Released

SINGAPORE, Sept 16, 2013 - (ACN Newswire) - The Spikes Asia Festival of Creativity, Asia Pacific's premier event for the creative communications industry, has opened its doors for a second day of inspiration.

A further two shortlists have now been released showing that 41 entries have been shortlisted in the Film category with 37 being shortlisted in the Branded Content & Entertainment category. The Film Craft, Print & Poster Craft, Creative Effectiveness and Integrated shortlists will be revealed tomorrow ahead of the Spikes Asia Awards Ceremony, which will draw the 2013 Festival to a close and unveil the winners of this year's trophies.

Yesterday afternoon seminars came from Starcom MediaVest Group, Naked, Microsoft, Lowe and Partners, JWT, Dentsu and DigitasLBi. Meanwhile a programme of forums has commenced which is exploring topics around three themes: Creative Talent Management, Consumer Insights and Understanding People and Creativity in Social. Yesterday's Forums were held by the likes of Senior Writer, Peter Vegas, and Creative, Matt Williams, both of Draftfcb, who challenged the idea of the traditional creative team in favour of the larger group which allows for more powerful forms of creative expression. Today's line-up will see Forums given by Omnicom Media Group, BBDO and Media Innovation Group. Meanwhile, in today's seminar programme, delegates will see the likes of Rei Inamoto, Tom Beckman and Richard Pinder taking to the stage.

Elsewhere at the Festival, the Spikes Asia academy programme is now into its second day. Four academies are taking place at the this year which include the new Young Media and Young Account Executive academies, along with the Young Creative and Young Marketers academies. Offering an unrivalled programme of training and learning whilst also allowing attendees to immerse themselves in the creativity of the Festival, these academies are seeing unique and intimate sessions given by industry professionals that include Keith Reinhard, Chairman of DDB, John Hadfield, CEO of BBH and David Mayo, CEO of Bates CHI & Partners to name a few.

Tonight delegates will get to network and party at the dedicated Spikes Night, Networking After Dark, as some of Singapore's top agencies open their doors for some Singaporean hospitality. Transported by the Bates CHI party bus, delegates will be dropped at Lowe Asia Pacific, VivaKi, JWT and McCann Worldgroup to enjoy a night of parties.

Anyone wishing to see the shortlists or catch up on photos and videos from the event can visit www.spikes.asia.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Amanda Benfell, Head of PR & Press 
Spikes Asia Festival of Creativity
33 Kingsway, London WC2B 6UF, United Kingdom 
Tel: +44-20-3033 4000

Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Trade Shows, Daily Finance, Broadcast, Film & Sat
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