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Tuesday, 17 September 2013, 13:00 HKT/SGT

Source: Spikes Asia
Excitement Builds Ahead of Spikes Asia Awards as Final Shortlists Released

SINGAPORE, Sept 17, 2013 - (ACN Newswire) - The final day of Spikes Asia is now underway as well as preparations for tonight's awards, which will see the 2013 winners unveiled and honoured.

The final shortlists have today been released revealing that 68 have been shortlisted in Film Craft, 77 in Print & Poster Craft, 7 in Creative Effectiveness and 12 in Integrated. The 10 juries have now whittled down 4,832 entries to arrive at a total of 833 shortlisted entries.

Today's programme will see Formula One Champion Sir Jackie Stewart taking to the stage later, when he discusses with Ogilvy & Mather's Fergus Hay his personal creativity and influence on the way F1 racing has developed. This morning has seen the jury presidents take to the stage in a series of President's Addresses which have tackled topics such as connective campaigns that engineer social change and the role that creativity has played in shaping our world.

In other content streams, the newly launched TechTalk sessions have been taking place throughout the Festival with today's itinerary including 'Bringing the Showroom Experience into Consumer's Hands with 3D Mobile Ads', led by Amobee, and 'Using Consumer Behaviour Milestones for Effective Marketing', which is being discussed by Accuen's General Manager of APAC, Matt Harty. TechTalk sessions have been brought to Spikes to offer delegates a deeper understanding of innovation at the intersection of technology and creativity.

Across three days Festival delegates have been able to view the new and inspiring work that has come out of the Asia Pacific region with exhibitions and screenings of the shortlisted work. Other areas within the Festival venue have included the new Production Zone which has seen production companies showcasing the latest production and post-production solutions as well as studio equipment, whilst Innovasia, Spikes Asia's technology zone, has been bustling with attendees learning and interacting with the products that are transforming the advertising and communications industry.

Today has seen the end of the Young Spikes competitions and the beginning of the judging processes. 62 competitors have taken part across four competitions and now wait to see which team's work has been judged the best and who will return to their agencies with a winning gold medal. The winners will be honoured on stage at tonight's awards and their entry showcased to the audience of over 1000 industry members. The winner of the new Student Creative Award for Print will also be revealed during the ceremony, from 120 entries a shortlist of 8 is now being exhibited at the Festival ahead of tonight, when the winning student will collect their award.

All of the shortlists are now available to view online and later this evening, as the awards draw to a close, the 2013 winners will also be present on www.spikes.asia.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Amanda Benfell, 
Head of PR & Press 
Spikes Asia Festival of Creativity
Tel: +44-20-3033 4000

Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Broadcast, Film & Sat
From the Asia Corporate News Network

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