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Thursday, 19 December 2013, 11:20 HKT/SGT
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Source: MicroAd, Inc.
MicroAd Launches "BLADE-APAC-NETWORK" Covering the APAC Region
- A New Network Service Of "MicroAd BLADE"

TOKYO, Dec 19, 2013 - (ACN Newswire) - MicroAd, Inc., a leading Ad Platform company in Japan, has launched "BLADE-APAC-NETWORK", a new network service of "MicroAd BLADE" that enables clients to convey their advertisements to the APAC region.

MicroAd BLADE inventories in APAC

BLADE-APAC-NETWORK allows advertisers to manage their advertisements using a single interface in MicroAd BLADE. Advertisers can convey their advertisements to the APAC region by the huge inventory of MicroAd. Till now, the problem of language and currency was a barrier when serving Ads overseas. With this BLADE-APAC-NETWORK, advertisers have surpassed this problem, and effectively conveyed advertisements in the APAC region.

"Currently, the global companies have been rapidly expanding in the APAC region. We hope that 'BLADE-APAC-NETWORK' is able to cooperate with the expansion of the market in the future of APAC. In the meanwhile, advertisers are also able to do marketing across APAC through BLADE-APAC-NETWORK," said Kentaro Watanabe, CEO of MicroAd. "We will try our best to promote the Ad Technology in APAC, together with providing our DSP service 'MicroAd BLADE', in effort to achieve the Sales Target of US$ 20 million in December 2014."

MicroAd BLADE is known as the largest DSP in Japan and has a simple interface for display and smartphone Advertising management. MicroAd BLADE is also offered in Japanese, English and Chinese as a language, and supports Japanese Yen, US Dollars and Chinese Yuan as a currency in Asia since October 2012. Till now, MicroAd BLADE has more than 5,000 advertisers in Japan and 500 advertisers in APAC.

MicroAd Group has already launched its regional subsidiary companies in the APAC region, including in China, Indonesia, Singapore, Vietnam and India.
MicroAd BLADE inventories in APAC

----------------------------------------------------------------------
Country              Ad Inventory     Internet Users      Penetration 
                                                        (% Population)
----------------------------------------------------------------------
Singapore               3 billion          4 million            75.0%
Indonesia               5 billion         55 million            22.1%
Philippines             7 billion         33 million            32.4%
Vietnam               3.5 billion         31 million            33.9%
Thailand              4.5 billion         24 million            34.8%
Malaysia                4 billion         17 million            60.7%
India                  15 billion        137 million            11.4%
China                  90 billion        538 million            40.1%
Hong Kong               3 billion        5.3 million            74.5%
Taiwan                  8 billion         17 million            75.4%
Japan                  60 billion        112 million            79.5%
----------------------------------------------------------------------
About MicroAd, Inc.

MicroAd, Inc. launched MicroAd BLADE, a Japanese DSP with RTB and integrated with major exchanges and SSPs in June 2011. MicroAd BLADE has more than 5,000 advertisers and it is one of the leading Ad Platform companies in Japan.

Related links -
MicroAd BLADE: http://www.microad.co.jp/en/service/blade/index.php
MicroAd: http://www.microad.co.jp/en

Inquiries about Advertising:

APAC
Teruyuki Takaba (Singapore)
E-mail: takaba_teruyuki@microad.sg

Japan
Hiroaki Nakayama
E-mail:: nakayama_hiroaki@microad.co.jp

Inquiries about News Coverage:

Keiko Tanaka, Shiori Koga (PR Department)
Telephone: +81-3-5459-0372
E-mail: microad-pr@microad.co.jp


Topic: New Service
Source: MicroAd, Inc.

Sectors: IT Individual, Broadcast, Film & Sat, Daily News
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