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SINGAPORE, Apr 16, 2014 - (ACN Newswire) - MicroAd Singapore Pte Ltd, a leading Online Ad Platform company in Asia-Pacific countries, has launched a new service where advertisers are able to use Smartphone Ads through "MicroAd BLADE" in APAC countries.
 | | MicroAd BLADE inventories in APAC |
MicroAd provides MicroAd BLADE, a Demand-Side-Platform for Online Advertising by their own developed product, which enables clients to optimize the algorithm of advertising by using PCs and Smartphones. For the Smartphone Ads delivery, advertisers are able to use "Broad reach", "Re-targeting" and "Audience targeting (after accumulation of users data)". Meanwhile, functions specific to a certain area also apply for this service.
"In order to help advertisers reach more users, we provided this Smartphone Ads," said Kentaro Watanabe, CEO of MicroAd Singapore. "Our target for this year end is more than 1,500 advertisers."
MicroAd Group has already launched its regional subsidiary companies in the APAC region, including China, Taiwan, Indonesia, Singapore, Vietnam, India and the Philippines.
MicroAd BLADE inventories in APAC
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Country Ad Inventory Internet Users Penetration
(% Population)
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Singapore 8 billion 4 million 75.0%
Indonesia 9 billion 55 million 22.1%
Philippines 11 billion 33 million 32.4%
Vietnam 11 billion 31 million 33.9%
Thailand 6 billion 24 million 34.8%
Malaysia 5 billion 17 million 60.7%
India 23 billion 137 million 11.4%
China 57 billion 538 million 40.1%
Hong Kong 30 billion 5.3 million 74.5%
Taiwan 10 billion 17 million 75.4%
Japan 110 billion 112 million 79.5%
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About MicroAd in JAPAN
MicroAd launched "MicroAd BLADE", a Japanese DSP with RTB, and has integrated with major exchanges and SSP in June 2011. MicroAd BLADE is offered in Japanese, English and Chinese languages and supports Japanese Yen, US Dollars and Chinese Yuan as currencies for Asia since October 2012. To date, MicroAd BLADE has more than 7,000 Advertisers in Japan and 500 Advertisers in APAC countries.
Related links -
MicroAd BLADE: http://www.microad.co.jp/en/service/blade/index.php
MicroAd: http://www.microad.co.jp/en/
Contact us: https://www.microad.co.jp/en/contact/
Inquiries about news coverage:
Mio Matsumoto (PR Department)
Telephone: +65-6225-9589
E-mail: pr@microad.sg
Topic: New Service
Source: MicroAd, Inc.
Sectors: IT Individual, Broadcast, Film & Sat, Daily News
https://www.acnnewswire.com
From the Asia Corporate News Network
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