|Thursday, 5 November 2009, 20:13 HKT/SGT|
HONG KONG, Nov 5, 2009 - (ACN Newswire) - The CASBAA Convention 2009, organized by the Cable & Satellite Broadcasting Association of Asia (CASBAA), officially kicked off with a keynote address from John Tsang, Financial Secretary of the Hong Kong SAR Government at the Grand Hyatt Hotel, Hong Kong.
More than 600 VIPs, delegates, speakers and media from around the world attending the CASBAA Convention 2009, titled "Extending your reach", tackled urgent issues facing the subscription TV business today, not least the challenges presented by the on-line distribution of video services (both authorized and unauthorized), the ever more urgent need for enhanced audience measurement and the continued deployment of digital systems across the Asia Pacific.
Digital guru Jeff Cole of the Center for the Digital Future at the University of Southern California, spoke on the "Digital Technology Revolution". He said: "TV is getting closer to the movie experience and HDTV increasing interest in television."
"People's perception of advertising is changing as advertising becomes more relevant, the less intrusive and much more interesting to watch."
Highlighting the importance of the continuing growth in India on the opening day was a keynote "In Conversation" session with Subhash Chandra, Chairman of Indian media giant Zee Entertainment Enterprises which concluded with a special life time achievement award for his contribution to the Asian pay-TV industry.
Some of the biggest names in global pay-TV distribution are featured in the conference programme include Kim Williams, the CEO, Foxtel in Australia; Hiroyuki Nakatani of J:Com in Japan and Jean-Noel Tronc, the Chairman and CEO Europe's largest platform operator Canal Overseas.
Today's excitement included a BBC HARDtalk conversation between Hernan Lopez, COO, Fox Int'l Channels and BBC World News presenter Stephen Sackur.
Meanwhile, the Asia-Pacific Child Rights Award 2009 was presented at the end of the first day of Convention. MTV EXIT was awarded for producing the powerful music video for Radiohead's "All I Need". The compelling video gives insight into the realities of exploitative child labour and shows that everyone has a role to play in ending child exploitation and trafficking.
"Broadcast platforms of all kinds are one of the most powerful tools for educating and promoting child rights issues. On behalf of the industry, CASBAA salutes the on-going participation of broadcasters from across the Asia Pacific region in this year's Award process," said Simon Twiston Davies, CEO of CASBAA.
To coincide with the Convention 2009, CASBAA announced the launch of its three new reports exclusively for its Members, including "Vietnam in View", "The Philippines in View" and "Regulating for Growth 2009" to access the market landscape and highlight the regional trends. All these initiatives have continuously demonstrated the Association's commitments to its members.
"The strong speaker line-up as well as the positive demand for sponsorship and exhibition space has proven the Convention as an effective networking platform for industry executives to share their latest information. At the same time, this is a significant reflection on the confidence of the pay-TV growth opportunities across the Asia Pacific," added Twiston Davies.
"More pay-TV's top leadership will continue to show up and share their vision for the Convention tomorrow. We are looking forward to it!"
You can download some Convention pictures with captions from here: http://www.casbaa.com/ftpdir/Press%20Release/convention_pictures_nov4.zip
Casbaa is THE trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. Casbaa leads the fight against video piracy, publishes in-depth reports and hosts conferences and seminars aimed to support a vibrant video industry. For more information, visit www.casbaa.com.
Director Marketing & Communications, CASBAA
Tel: +852 2854 9940
Manager Communications, CASBAA
Tel: +852 2854 9943
Topic: Trade Show or Conference
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