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Facilitate the Automobile E-commerce,
Cooperate to Engage in Internet Automobile Financing Business,
Boost the Brand Influence and Strengthen the Group's Core Competitiveness |
HONG KONG, Nov 16, 2015 - (ACN Newswire) - One of the largest luxury automobile dealership groups in coastal regions of Eastern China, China Greenland Rundong Auto Group Limited ("Greenland Rundong" or the "Company", together with its subsidiaries, the "Group", stock code: 1365.HK), is pleased to announce that the Company entered into a strategic cooperation memorandum with the Alibaba Automobile business unit of Zhejiang Tmall.com Technology Co., Ltd ("Alibaba Automobile") of Alibaba Group Holding Ltd.. Both parties will carry out an in-depth cooperation and jointly organize the Alibaba major automobile premium sales campaign, establish the luxury automobile sales and services franchise flagship store - "Rundong Auto franchise store" and engage in internet automobile financing business.
The strategic cooperation between Greenland Rundong and Alibaba Automobile will help attract more customers for automobile sales and after-sales businesses for the Group and enhance the brand image of the Group. The automobile e-commerce services greatly complement the Group's offline dealership outlets by enhancing the Group's sales efficiency and facilitating a shorter turnover of the Group's inventories.
Mr. YANG Peng, Chairman, Executive Director and President of China Greenland Rundong Auto Group Limited, remarked, "It's our great pleasure to cooperate with Alibaba Automobile. Both parties will plan and improve the automobile service industry chain through the establishment of online transactions and offline services system to actively promote the automobile e-commerce strategy. The strategic cooperation memorandum between both parties marks Greenland Rundong's important measure to embrace the Internet in "Internet +" era and it is also one of the vital components of Greenland Rundong's Internet strategy.
Both parties will jointly organize Alibaba major automobile premium sale campaign featuring online sales of automobiles with favorable prices. On top of existing foundation of the online sales of mid-end brand automobiles, a number of automobiles of luxury brands such as BMW, Land Rover, Maserati and Jaguar Land Rover are added to the portfolio of sales in the outlets. Company also strives to boost full-blown brand influence through such large scale event. In addition, Company has already opened an online franchise store branded Greenland Rundong Auto on Tmall platform for the sales of automobiles of luxury brands, electric automobiles, parallel imported automobiles and pre-owned automobiles, and provision of automobile repairing and maintenance services, etc., with an aim to increase the customers flow in offline physical network, enhance the efficiency of sales and services, and provide high quality online car purchase and maintenance service experience to consumers. The memorandum lays foundation of the Company's role as a strategic business partner to Alibaba Automobile's "Instant Automobile Financing". Both parties will actively cooperate and leverage their respective automobile financing business channels to provide vehicle purchasing financing services and other financial products to car owners.
Mr. YANG Peng concluded, "Greenland Rundong, with the advantages of its platform, adheres to the customer-oriented concept, and utilizes the Internet to reform and renovate the existing business, thus forming a unique "Greenland Rundong Automobile + Internet strategy" layout. Greenland Rundong and Alibaba Automobile will build up "O2O" automobile service ecosphere with the Yangtze River Delta as its core location of business. Drawing support from the big data marketing capability of Alibaba Automobile, Company could facilitate the development of its offline business. The Company's 4S stores resources and after-sales service resources will bring an innovative experience including vivid display, high-quality services and integration of online and offline platforms to the strategic cooperation platform users. Both parties will be committed to providing customers with one-stop, high-quality online car purchasing and service experience. The partnership will help the Company to integrate its traditional automobile sales and after-sales business, and expand its business scale. Looking ahead, Greenland Rundong will insist to focus on providing comprehensive luxury car lifestyle services as its core business, expand its auto industry and services value chain profoundly, thus to strongly forge itself into a comprehensive services provider of world-class luxury car lifestyle with the scale of RMB100 billion, sustainable growth and high efficiency .
About China Greenland Rundong Auto Group Limited
Greenland Rundong is one of the largest luxury automobile dealership groups in the affluent coastal regions of Eastern China including Jiangsu, Shandong, Shanghai and Zhejiang. The Group has established a high-density dealership network with a well-balanced portfolio of luxury and ultra-luxury brands as well as mid- to high-end brands. As of June 30, 2015, the Group's brand portfolio included the seven luxury brands of BMW, MINI, Land Rover and Jaguar, Audi, Lexus and Cadillac; two ultra-luxury brands of Maserati and Ferrari; and 14 mid- to high-end brands. As of June 30, 2015, the Group operated 73 stores. Equipped with an advanced customer relationship management ("CRM") system and a dedicated CRM sales team, the Group strives to provide tailor-made services throughout the entire automobile-related spending cycle. Apart from automobile sales, the Group offers diversified after-sales services and automobile-related value-added services, including the provision of consulting services for automobile purchase financing, automobile insurance agency services, financial leasing and related consulting services, as well as pre-owned automobiles.
About Alibaba Automobile business unit of Zhejiang Tmall.com Technology Co., Ltd
Serving as an internet automobile platform of Alibaba Group Holdings Ltd., Alibaba Automobile has enjoyed advantages of big data marketing capability, automobile finance business and its customer base of 90 million automobile users brought by its online platform as well as its extensive network in the automobile industry chain to provide an one-stop automobile "O2O" integrated services featuring all-inclusive functions of "browsing, choosing, purchasing, using and selling" for car-owners in a wireless business setting.
Issued by Porda Havas International Finance Communications Group for and on behalf of China Greenland Rundong Auto Group Limited. For further information, please contact:
Porda Havas International Finance Communication Group
Ms. Kelly Fung +852 3150 6763 kelly.fung@pordahavas.com
Mr. Sam Fang +852 3150 6721 sam.fang@pordahavas.com
Ms. Chris Ye +852 3150 6752 chris.ye@pordahavas.com
Ms. Cherry Au +852 3150 6705 cherry.au@pordahavas.com
Fax: +852 3150 6728
Topic: Press release summary
Source: China Greenland Rundong Auto Group Limited
Sectors: Daily Finance, Automotive, Daily News
https://www.acnnewswire.com
From the Asia Corporate News Network
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