English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 25 October 2017, 16:17 HKT/SGT
Share:
    

Source: Warc
WARC reveals effective MENA marketing trends of 2017

LONDON, Oct 25, 2017 - (ACN Newswire) - WARC, the global marketing intelligence service, has today released its MENA Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the inaugural WARC Prize for MENA Strategy.


Lucy Aitken, Case Study Editor at WARC, comments: "We've analysed all the submissions to establish unrivalled insights into how the region's communication strategies are responding to a competitive market and ever-evolving consumer needs."

"Our report shows that MENA is a highly resourceful and youthful region where building brand equity and raising awareness are the main objectives," added Aitken.

Asad Rehman, Director, Media, MENA, Unilever and jury chair, says: "Increased competitiveness, complex external environments, demanding consumers, and technological developments have made the job of planners increasingly complex. However, the MENA region is ripe and ready for some serious strategy work."

WARC's MENA Strategy Report 2017 highlights the following key insights and marketing trends in the region:

Genuinely local: Rather than adapting global communications to suit a MENA audience, many case studies that performed well understood the importance of communicating with local people in a relevant way.

Departing from category norms: Communications that make a fresh point in an original way unsurprisingly stand out in cluttered categories such as telecoms or household products.

Changing perceptions: A number of winning case studies entered into this year's WARC Prize for MENA Strategy were geared towards changing perceptions.

Targeting youth in a fresh way: As 28% of the MENA population is aged between 15 and 29, much of the successful work in this year's Prize targeted this group in an appealing way.

A summary of The MENA Strategy Report 2017 is now available at content.warc.com/read-a-sample-of-the-mena-strategy-report-2017.

On 14 November, WARC will be holding 'MENA Strategy Works', a free-to-attend event in Dubai. To attend register at content.warc.com/mena-strategy-works-lessons-from-this-years-warc-prize-for-mena-strategy.

The WARC Prize for MENA Strategy is an annual awards recognising strategic thinking that has driven business results in MENA. The 2018 WARC Prize for MENA Strategy will open for entries on 8 February 2018.

Contact:
Amanda Benfell
PR Manager, WARC
Email: amanda.benfell@warc.com
Tel: +44 (0) 20 7467 8125


Topic: Press release summary
Source: Warc

Sectors: Media & Marketing, Advertising
https://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

Warc Related News
2024年4月26日 18時30分 JST
UK advertising reports GBP36.6bn spend in 2023
Apr 26, 2024 17:30 HKT/SGT
UK advertising reports GBP36.6bn spend in 2023
Nov 10, 2023 10:07 HKT/SGT
Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing
Oct 13, 2023 08:06 HKT/SGT
WARC Digital Commerce introduces Category Insights series with new Beauty & Personal Care report
Oct 4, 2023 20:22 HKT/SGT
WARC expands global strategy and effectiveness awards with five new regional competitions
More news >>
Copyright © 2024 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575