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HONG KONG, Sept 29, 2010 - (ACN Newswire) - Luk Fook Holdings (International) Limited ("Luk Fook"/the "Group") (Stock Code: 00590) is pleased to announce that the Group cooperates with China Union Loyalty to launch Lukfook Jewellery's Giftcards. Cardholders can redeem the equivalent face value of Giftcard by making purchase at any 36 branches of Lukfook Jewellery in Hong Kong and Macau. Meanwhile, on account of the rapid business growth in the PRC market, the Group also proudly announces that the number of retail outlets has reached 600.
Mr. Wong Wai Sheung, Chief Executive of the Group, said, "The Giftcards allow us to lock a certain group of customers and book the retail income in advance. Launching Giftcards not only helps enhance customer loyalty, but also expands our customer base. It enables us to implement a greater variety of marketing activities and thus boosting consumers' purchasing appetite. Moreover, the Group also plans to further extend its Giftcard footprint to our PRC retail outlets in the future. The Group has been putting great efforts to expand our PRC market share in recent years and the number of retail shops has grown rapidly. Today, the Group has a total of 600 retail outlets all over the world (last year: 508), in which 558 are located in the PRC. Apart from opening new shops in first-tier and second-tier cities, we will also expand into third-tier and fourth-tier cities, so as to further increase our market share in the PRC."
Vice President of China UMS and CEO of China Union Loyalty, Mr. Yi Tao said, "The combined effort of the two parties gives birth to the Lukfook Jewellery Giftcards. The move drives PRC tourists to spend and promotes the tourism industry of Hong Kong. The Lukfook Jewellery Giftcards allow our partner to give a better shopping experience to its customers. And our company is proud and honored to be the Giftcards' system supplier and operation service provider."
PRC tourists traveling under the individual travel scheme have been the key support for the Group's sales of Hong Kong and Macau, with over 50% of sales contributed by the PRC tourists. In addition to being the first batch of Hong Kong retailers which accepted RMB Union Pay Card in 2004, the Group is also the first Hong Kong retailer to launch Giftcards with China Union Loyalty, seizing the market opportunities arisen from being the pioneer in the market.
Giftcard business has enormous market potential in the PRC. Over 80% of PRC consumers have experience of purchasing or using Giftcards. Besides, China Union Loyalty has launched Giftcards with a number of famous brands including Walmart and Carrefour in the PRC.
To celebrate the launch of Giftcards and the opening of its 600th outlet, the Group held a "Lukfook Jewellery X China Union Loyalty Giftcards"cocktail reception at WATERMARK Restaurant at Central Pier 7 today. Mr. Wong Wai Sheung and the senior management of Luk Fook, together with Mr. Yi Tao and two famous models, Miss Jacqueline Chong and Miss Irene Wang, attended the event to witness Lukfook's milestone achievement.
About China Union Loyalty
Scope of Business
China Union Loyalty, which provides industry card services, is a subsidiary of China UMS (a subsidiary of China Unionpay, specialising in national integrated payment services) . It provides comprehensive prepaid card solutions to large and medium-sized businesses, enterprises as well as social third-party card issuers across China. Moreover, China Union Loyalty also engages itself in the provision of advanced membership card and other marketing related value-added services.
Coverage of Business
The business of China Union Loyalty covers the whole of China (excluding Taiwan), including 31 provinces, Hong Kong and Macau and over 100 cities. Each year, the Company manages over 100 million newly issued cards accounts and handles more than 200 million transactions with a total amount of approximately RMB40 billion.
Contact:
JOVIAN Financial Communications Ltd
Angel Yeung
tel：+852 2581 0168
email：lf@joviancomm.com
Topic: Press release summary
Source: Luk Fook Holdings (International) Ltd.
Sectors: Retail & eCommerce, Daily Finance
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From the Asia Corporate News Network
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