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Wednesday, 16 March 2011, 20:26 HKT/SGT

Source: Spikes Asia
Spikes Asia Unveils New Look Website; Announces Addition of PR & Mobile Categories and Independent Agency of the Year Award

SINGAPORE, Mar 16, 2011 - (ACN Newswire) - Launching the newly designed 2011 website today, the Spikes Asia Advertising Festival have announced that they will be introducing Mobile and PR as two new entry categories and honouring the Independent Agency of the Year at this year's Awards.

The PR category will reward the management of communication between organisations and their publics through the creation, protection and maintenance of their reputation and image. Example entry categories will include Best use of Media Relations, Best Use of Sponsorship, Best Launch or Re-Launch, Corporate Reputation, Public Affairs and Best Campaign. The inaugural Mobile category will award creative excellence in mobile websites, applications, video, games and technology.

The prestigious Independent Agency of the Year Award will be introduced to reward an individual office of an Independent agency, and in doing so, encourage the spirit of creative entrepreneurship that has helped forge so many outstanding agencies in the past. The winner will be the independent agency that has amassed the most points across all entry sections of Spikes Asia.

"As the Asian advertising and creative industries continue to develop using new methods, techniques and mediums, it's crucial as awards organisers that we keep pace and reflect this. The introduction of Mobile and PR, as well as Independent Agency of the Year at Spikes Asia does just this, and they will sit confidently alongside the existing Spikes Asia awards becoming must win trophies for the industry," says Terry Savage, Chairman of Cannes Lions, who together with Haymarket, organise Spikes Asia.

Entries into all categories, including Mobile and PR, will be open from 19 May 2011 and close on 22 July 2011. All of the Grand Prix, Gold, Silver and Bronze winners, along with the Independent Agency of the Year, Network of the Year, Media Agency of the Year and Agency of the Year, will be exclusively revealed at the Spikes Asia Awards Ceremony taking place at the Esplanade Theatre on 20 September 2011.

Entry prices are as follows:
-- Print, Outdoor, Digital, Mobile, Direct, Sales Promotion, Media, Design, Print Craft, Radio and PR - S$365
-- TV/Cinema and TV/Cinema Craft - S$405
-- Integrated - S$599

For further information on entering work and the Festival, please visit www.spikes.asia.

Anyone wishing to attend the Festival and Awards will be able to register via the website from 21 April 2011.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Amanda Benfell
PR & Press Manager
Spikes Asia Advertising Festival 
Tel: +44 20 7728 4040

Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Broadcast
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