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| Government Real Estate Control Measures Offer New Business Opportunities |
SHANGHAI, Mar 17, 2011 - (ACN Newswire) - The Shanghai Spring Real Estate Exchange Exhibition will once again open its doors March 17 - 20 for the pinnacle of property gathering, centered inside the Shanghai Exhibition Center (1000 Central Yan'an Road, Shanghai, China).
The year 2011 marks the beginning of China's 12th five year plan (2011-2015), with the Chinese property market as the leading indicator of continuing economic growth. Real estate markets continue, however, to experience a rapid series of fluctuations due to external intervention. High residential values and pricing, a variety of high pressure government policies that have been introduced including credit limits, the collection of property taxes for the first time, and purchasing property controls have muddied the property waters. Yet despite these severe government restrictions, market and property investment demand remains strong. In the midst of this change real estate market trends are becoming more complex, and at times, bewildering.
The Shanghai Spring Real Estate Exchange Exhibition is the first large scale real estate exhibition in Shanghai each Spring. Shanghai Spring has attracted the attention of the outside world with its ability to shape and influence the overall Chinese property market. This edition, the exhibition will feature more than 100 properties and flats on display. Although government control measures has resulted in a decrease in new residential use launches, investment oriented real estate is making a noticeable comeback. It is estimated that the number of visitors this edition to Spring will also break a new record as Shanghai Spring's Overseas Investment Exhibition launches for the first time as an independent exhibition component. Close to fifty real estate developers are set to participate for an unprecedented meeting of international property firms in China. Meanwhile, there is much that can be interpreted from the new trends on display at Spring 2011.
Commercial Real Estate, Tourism Real Estate, Overseas Property Investments:
Investment Oriented Real Estate is in Demand
As national policy sets its sights on family based residential properties, the investment minded real estate industry is rebounding despite an adverse market climate. A variety of storefront, new housing estates in the tourism industry, high-end villas and overseas property investments are increasingly becoming mainstream purchases. Sufficient domestic liquidity and investment demand are providing a wealth of investment choices.
In just the latest instance, Wanda, China Oceanwide, One Side, Elion, Yongyou and Lenovo Group recently decided to cooperatively invest 20 billion RMB in building an integrated Changbai Mountain Resort that will deliver high end tourist living; featuring luxury leisure, sports, entertainment, commerce, residential, lofts, SOHO and beyond in a integrated "work and play" conceptual estate; a turning point for domestic leisure in Chinese.
Large scale national enterprise China Steel Industries is staking its reputation on such a new project in Zhabei District which will include Grade A office parks, hotels and commercial properties for a comprehensive urban environment. Shanghai Ming Jie Housing Inc. is collaborating on its own 700,000 sq. meter international community. Hundreds of overseas properties from Australia, New Zealand, the United States, Canada, Switzerland, United Kingdom, France, Spain, Singapore, Japan, Korea, Malaysia and Hong Kong are being fiercely vied for here in China; of which the majority of bidders are property developers themselves. For nearly 70% of these flats and individual developers it is their first time entering the Chinese domestic market. As a real estate investment haven for increasingly severe macro-economic control measures, investment oriented properties are becoming increasingly favored by investors.
Unwavering demand for smaller units is controlling housing market strictures: In the era of property purchasing restrictions, seize the opportunity falling home prices are offering
With the implementation of various government policies and rules, the phenomenon of price discounting and property devaluation is becoming increasingly common. Shanghai Spring, in turn, has become the gold standard for taking advantage of this cresting tide in property prices in the wake of property purchasing restrictions.
Among the many properties for sale, small sized real estate units are the most sought after. This exhibition will welcome Yong Hua Fu, Zhong Ye Kun Ting, Guo Ji Cheng Bang, Jun Feng International, Wan Ye Zi Chen Yuan and many other economically sized units and hotel style apartment flats for sale. These small units, conveniently located adjacent to public transportation, are bound to become a highlight of the upcoming exhibition.
A Focus of Attention: Domestic and Overseas Media are Taking Note
With surging interest by Chinese in property purchasing, never before seen government control measures and policies, and scorching competition for flats in the housing property market, it is indisputable that Shanghai Spring has become a magnifying glass for observing industry trends and a weathervane for the domestic real estate sector.
More than 150 media groups have already confirmed their intention to report on Shanghai Spring, including not only CCTV, SMG, First Financial Daily, Real Estate Today and other television broadcast stations, but including local leading media such as Oriental Morning Post, Morning Post, Evening Post, Shanghai Daily, the Global Times, and other leading media groups from across the greater Yangtze Delta River region. Internationally, well-known Australian real estate magazine Your Investment Property (YIP), the Wall Street Journal, National Real Estate Investor in the United States, Chinese Biz News (focused on the Chinese American community) and Canadian Real Estate Magazine are just a few of countless publications taking note. For these and other international media, this will be the first time they are reporting at length on a Chinese property exhibition.
Shanghai Spring is set for a smooth and successful 2011 edition as the exhibition prepares to leave behind the wintry conditions of recent months and stride forward into a new and prosperous Shanghai Spring real estate market!
Contact:
Steven Paul Bielinski
Marketing & Communications Manager
VNU Exhibitions Asia
E-mail: steven.bielinski@vnuexhibitions.com.cn
Topic: Trade Show or Conference
Source: VNU Exhibitions Asia
Sectors: Trade Shows, Real Estate & REIT
https://www.acnnewswire.com
From the Asia Corporate News Network
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