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Thursday, 19 May 2011, 10:30 HKT/SGT

Source: Spikes Asia
Jeff Benjamin and Mark Patterson to Chair at Spikes Asia 2011

HONG KONG, May 19, 2011 - (ACN Newswire) - Spikes Asia Advertising Festival, the regional awards and festival for creative excellence in advertising and communications, is pleased to announce the names of two more industry leaders who have been appointed jury presidents. Jeff Benjamin, Partner and Chief Creative Officer of Crispin Porter + Bogusky, will lead the Digital jury and Mark Patterson, CEO of GroupM Asia Pacific, will chair the Media jury.

"We are delighted that two such high-profile and experienced practioners in digital and media will be leading the Juries at Spikes, where the work is as exciting and diverse as the region itself. We welcome Jeff and Mark to the Festival and look forward to working with them both," says Philip Thomas, CEO of Cannes Lions, who with Haymarket are joint organisers of the festival.

Jeff Benjamin has been recognised nationally and internationally by every major industry award show. Wins include the Grand Prix at Cannes Lions in three different categories. His work has been showcased in several publications, including The Wall Street Journal, The New York Times, Communication Arts, Time, and Newsweek. He has also been a featured commentator on CNBC. Jeff joined CP+B at the end of 2003 as Interactive Executive Creative Director. Now as Partner and Chief Creative Officer of Crispin Porter + Bogusky, he works on brands such as Kraft, Microsoft, Domino's Pizza, Coke Zero, and Best Buy.

Commenting on his appointment, Jeff Benjamin said, "I'm excited to be a part of Spikes Asia this year. The Asia Pacific region has always been a source of invention and creativity for the entire world. And this year, perhaps more than others, it will be a source of inspiration for how the creative spirit triumphs in even the toughest times."

Mark Patterson, appointed CEO of GroupM Asia Pacific in early 2009, is responsible for all WPP's media assets in the region including MindShare, MediaEdge:CIA (MEC), MediaCom, MAXUS and Kinetic with combined billings of over US$11bn (RECMA) and just under 5000 employees.

"I am looking for great work that worked in a market context. I am looking for real actionable insights and I am looking for media agencies to step up, sell their brand stories and be as proud of their work as other agencies ," says Mark.

Entries are now open. Jeff and Mark will join four other jury presidents and members of their respective juries to vote, discuss and award the winners of the Spikes Asia 2011 entries. From today, entrant companies can submit work in the following categories: Print, Print Craft, Outdoor, Digital, Direct, Promo & Activation, Media, Design, Radio, Film and Film Craft as well as the two categories that launch this year, PR and Mobile.

All entries can be viewed during the Spikes Asia festival. The winning work will be revealed together with Agency of the Year, Media Agency of the Year, Network of the Year and the new Independent Agency of the Year, at the Esplande Theatre, Singapore, on 20 September 2011.

For further information on how to submit entries or register to attend Spikes Asia 2011, please go to www.spikes.asia.

Key Dates

- Delegate registration open from: 21 April 2011
- Entries open from: 19 May 2011
- Entries deadline: 22 July 2011
- End of Early Bird Registration: 1 August 2011
- Festival Dates: 18-20 September 2011

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Amanda Benfell, 
PR & Press Manager
Spikes Asia Advertising Festival 
Tel: +44 20 7728 4040

Source: Spikes Asia

Topic: Executive appointment
Sectors: Broadcast
From the Asia Corporate News Network

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