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| Concolidates Position as Dominant Channel Media Provider on the High-Speed Railway Network |
HONG KONG, July 5, 2011 - (ACN Newswire) - CHINA 33 MEDIA GROUP LIMITED ("CHINA 33 MEDIA" or the "Group"; HKSE: 8087), a dominant channel media provider on China's high-speed railway network, announced that it will publish Passengers 1318, a periodical that targets high-end business travelers traveling on the Beijing-Shanghai High-Speed Railway, thus also coinciding with the commencement of the railway service. Together with two other distinguished publications, namely Fellow Traveller and Resource that distributed throughout the high-speed railway network, the Group now prints about 100,000 copies of its periodicals per month for passengers of the Beijing-Shanghai route. The latest development will help the Group further strengthen its printed media business and attract more high-end advertising customers, thereby allowing it to consolidate its position as a dominant channel media provider on China's high-speed railway network.
Mr. LIN Pintong, Chairman and Executive Director of CHINA 33 MEDIA, said, "The much anticipated Beijing-Shanghai High-Speed Railway has commenced service as of 30 June. The Group, being a dominant channel media provider on China's high-speed railway network, will benefit from the flow of passengers from this railway line. Beijing-Shanghai High-Speed Railway is one of the most important lines in China's 'Medium and Long-Term Railway Network Plan'. Initially, it will operate 180 runs per day and will increase to nearly 200 runs by the end of this year.
According to the plan, there will be more than 120 million passengers travel on Beijing-Shanghai High-Speed Railway annually. The Group distributes three publications on the Beijing-Shanghai High-Speed trains, among which includes Passengers 1318, a monthly supplement. It is positioned as a prestigious lifestyle magazine aimed at business elites. Its targeted advertising customers are international brands, including luxury brands. We are now in negotiation with several advertisers, and some are in the final stage of discussions and we expect to reach an agreement shortly. We believe that by capitalizing on the Group's wealth of experience in printed media on the high-speed railway network and leadership in the industry, our publications will attract advertising customers of different international brands."
The Group has maintained a leading position in the high-speed railway media industry. It has been exclusively authorized to operate and distribute three of five publications for the Beijing-Shanghai High-Speed Railway, namely Passengers 1318, Fellow Traveller and Resource. The Group will start to print not less than 30,000 copies per issue of each magazine. The Group has also increased manpower in the areas of editorial, reporting and distribution, and more than 50 staff members are serving the entire Beijing-Shanghai route.
Beijing - Shanghai High-Speed Railway links two major economic zones, Bohai Economic Rim and Yangtze River Delta. It is 1,318 km long and has 24 stations. Non-stop trains take four hours and 38 minutes to travel from Beijing to Shanghai. The Railway runs through China's most prosperous and high-potential locations, such as Beijing, Tianjin, Hebei, Shandong, Anhui, Jiangsu and Shanghai. According to the statistics compiled by the Ministry of Railways, with the commencement of the Beijing-Shanghai High-Speed Railway, the length of high-speed railway in China will extend from 8,538 km back in late May to 9,856 km at present, and passenger traffic will increase from 1 million to 1.2 million a day.
Mr. LIN Pintong concluded, "With the number of high-speed railway passengers in China continue surging and the Chinese economy prospering, enormous potential is being created for the Chinese railway advertising market. According to the information announced by the Ministry of Railways, on top of the Beijing-Shanghai route, three major routes, specifically Beijing-Wuhan, Ningbo-Hangzhou and Harbin - Dalian, will begin operation this year, which is expected to benefit the Group. The Group will continue to capitalize on its competitive advantages to realize expansion opportunities, seek prospects for mergers and acquisitions that enhance operational synergies and develop a diverse advertising platform."
Contact:
Strategic Financial Relations Limited
Joanne Lam
+852 2864 4816
joanne.lam@sprg.com.hk
Roby Lau
+852 2864 4950
roby.lau@sprg.com.hk
Gladys Kong
+852 2864 4806
gladys.kong@sprg.com.hk
Fax: +852 2527 1196
Topic: New Product
Source: CHINA 33 MEDIA
Sectors: Daily Finance, Broadcast, Film & Sat
https://www.acnnewswire.com
From the Asia Corporate News Network
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