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| Wednesday, 13 July 2011, 14:00 HKT/SGT | |
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Source: Isp.org.cn | |
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BEIJING, July 13, 2011 - (ACN Newswire) - Isp.org.cn reports that Nokia plans to invest 80 million pounds, which is about $127 million, to carry out promotional activities for its brand re-positioning. After the announcement of cooperation with Microsoft in the February of this year, Nokia will re-launch its own brand.
Nokia plans to start a unified global advertising campaign in the October of this year. At that time, Nokia is expected to launch the first mobile phone that use of the Windows 7 operating system. Isp.org.cn (http://www.isp.org.cn/products/) points out that the six-month advertising campaign is implemented by a number of agencies of Nokia around the world. In the UK, Nokia will cooperate with Wieden & Kennedy, Fallon, and R / GA and other companies in their marketing activities.
Isp.org.cn analyzes that facing rivals such as Apple, RIM and HTC, Nokia should strive to maintain its market share. Nokia carried out these promotional activities in this context. The Nokia spokesman did not comment on the specific promotions of the product that has not been released.
Contact:
http://www.isp.org.cn/
Email: my@isp.org.cn
Topic: Research / Industry Report
Source: Isp.org.cn
Sectors: Daily Finance, Wireless, Apps
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