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| Wednesday, 17 August 2011, 18:15 HKT/SGT | |
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Source: Bauhaus | |
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| Offers Trendy and High Quality Fashion to Enrich Brand Portfolio |
HONG KONG, Aug 17, 2011 - (ACN Newswire) - Bauhaus International (Holdings) Limited ("Bauhaus" or "the Group")(SEHK: 0483) is delighted to announce the opening of its first flagship store for a successful licensed brand "SUPERDRY" today.
 | | Bauhaus Unveils First SUPERDRY Flagship Store |
Strategically located in Hillwood Road, Tsim Sha Tsui - one of the most exciting and popular shopping areas in Hong Kong, the store unveils an attractive UK fashion brand inspired by Japanese design influences in vintage Americana style to cater for fashionable customers. The brand offers a wide range of clothing and accessories to meet customers' diverse needs, especially young people between 15 to 30 years old who are looking for stylish clothing that is uniquely designed and expertly made. The brand has been well received in the market ever since its launch. Many celebrities in the US and Europe such as international soccer player David Beckham as well as famous Hollywood stars Ben Stiller and Zac Efron often wear "SUPERDRY" products in public which has successfully enhance its brand awareness as well as embellished the brand.
Capitalising on its experience in successfully launching "TOUGH Jeansmith" and "SALAD", the Group opened specialty stores as well as "shop-in-shop" for selected popular labels, including the licensed "SUPERDRY" brand last year after obtaining the license to distribute its products in Hong Kong, Macau, Taiwan and China. Having realised encouraging results, the Group decided to open its first-ever flagship store for its imported brands. The new shop located at a premium location in Tsim Sha Tsui and the management believes it can further boost overall sales of the Group. SUPERDRY is one of the top licensed brands of the Group and has strong growth potential, its price ranges approximately between HKD400 to HKD3,000. As at 31 July 2011, the sales contributed by the brand have surged more than twofold compared to the corresponding period last year.
Mr. George Wong, Chairman of Bauhaus, said, "Over the years, we have been committed to nurturing brands with significant potential, no matter whether they are in-house or imported brands, in the market. We believe that the new licensed brand 'SUPERDRY' will enrich our brand portfolio and contribute a satisfactory profit to the Group in the future. We will continue to look for more brands to cater for different customer groups, to broaden our income streams and strengthen our leading position in the industry".
About SUPERDRY
SuperGroup is a distinctive branded UK fashion retailer offering quality detailed clothing and accessories. It operates a multi-channel business through a combination of SUPERDRY and Cult standalone stores and SUPERDRY concessions, as well as a UK and international wholesale business. Founded in 2003, SUPERDRY is principally fashioned in vintage Americana style inspired by Japanese design. Currently, SUPERDRY has a total of 39 outlets in the UK and Ireland plus a further 54 concessions within House of Fraser stores. Internationally, SUPERDRY branded products are sold in more than 20 countries with franchised and licensed outlets in Belgium, France, Scandinavia, the US and Australia.
Contact:
Strategic Financial Relations Limited
Vicky Lee
+852 2864 4834
vicky.lee@sprg.com.hk
Cornia Chui
+852 2864 4853
cornia.chui@sprg.com.hk
Sadie Lam
+852 2864 4861
sadie.lam@sprg.com.hk
Fax: +852 2527 1196
Topic: New market for product
Source: Bauhaus
Sectors: Retail & eCommerce, Daily Finance
https://www.acnnewswire.com
From the Asia Corporate News Network
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