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Thursday, 1 September 2011, 11:20 HKT/SGT

Source: Spikes Asia
Spikes Asia Launches Spikes Young Marketers Academy

SINGAPORE, Sept 1, 2011 - (ACN Newswire) - Spikes Asia is pleased to announce the launch of the Spikes Young Marketers Academy, a learning programme targeted at marketers and brand managers, aged 30 years or younger, working within a client organisation.

The objective of the Spikes Young Marketers Academy is to address the importance of creativity in brand communications and strategy and to equip young marketers with the skills, best practices and inspiration needed to help them achieve more world-class communication for their brands and to maximise the value of client-agency relationships.

The Spikes Young Marketers Academy will take place during the Spikes Asia festival in Singapore from 18-20 September and is sponsored by Omnicom Group, a leading global advertising and marketing communications services group.

A select group of young marketers will be tutored by Jorg Dietzel, Author and Lecturer at Singapore Management University (SMU) and National University of Singapore, where he teaches advertising, strategic brand management and promotional management.

The intense three-day programme will include partaking in the festival activities, including seminars and workshops, as well as enjoying exclusive tutorials, presentations and discussions on a variety of subjects such as why creativity matters for brands today, characteristics of winning global brands, current market trends and analysis, managing the creative process, creative effectiveness and aligned creativity amongst others.

"We've seen a sharp increase in the number of brands attending Spikes Asia as the importance and interest in learning more about creativity in brand communications increases," says Myriam Coupard, Spikes Asia Festival Director. "The Spikes Young Marketers Academy, will offer a unique platform for young clients to further engage with the creative industry as well as providing a more in-depth understanding of the creative process. The experience will no doubt assist in the development of their careers. We are delighted to have the support of Omnicom Group and the experience and knowledge of Jorg Dietzel, who both believe in investing in the future of the next generation."

Tim Love, Vice-Chairman and Chief Executive Officer APIMA, Omnicom Group, says, "We are honoured to be sponsoring the first Young Spikes Marketers Academy. This is an investment we are making as a result of our and our companies' strong belief that every problem is a learning opportunity; every learning a gift to teach."

There is no registration fee for the Spikes Young Markers Academy however places are limited. Companies that have so far signed up for the Academy include Dell, HSBC, Citi, Kraft, EDB and Microsoft. For more information and how to apply for a place, please visit http://www.spikes.asia/festival/marketers-academy/

Spikes Asia is jointly organised by Cannes Lions International Festival of Creativity and Haymarket, publishers of Campaign Asia.

Key Dates

Late entries: please contact entries@spikes.asia
Delegate registration now open
Festival dates: 18-20 September 2011

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Amanda Benfell
PR & Press Manager 
Spikes Asia Advertising Festival 
Tel: +44 20 7728 4040
E-mail: amandab@canneslions.com

Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Broadcast
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