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Tuesday, 20 September 2011, 13:00 HKT/SGT
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Source: China-homegarden.com
China-homegarden.com: The Growth of Mobile Payment in Emerging Markets is Slower Than Expected

BEIJING, Sept 20, 2011 - (ACN Newswire) - According to the recent research of China-homegarden.com, the growth rate of mobile payment applications is significantly slower than expected, especially in emerging markets. Although there are many favorable conditions in the emerging markets, the growth of mobile payment applications in the emerging markets did not show the expected momentum. The operation mode of successful markets such as Kenya and the Philippines is unlikely to replicate in other markets.

China-homegarden.com (http://www.china-homegarden.com/products/) reports that money transfers and prepaid will drive the trading volume in emerging markets increase, especially in Eastern Europe, the Middle East and African market. These two transactions will occupy 54% and 32% of all transactions before the end of this year.

At the same time, NFC is not complicated, so it gets development in the mature markets. The biggest obstacle of NFC is consumer behavior. China-homegarden.com analyzes that many consumers have not yet entirely changed from cash and credit card payment to the mobile payment. NFC will be widely used in the mass market in four years.

China-homegarden.com points out that by the end of this year, the global mobile payments will reach $ 86.1 billion, an increase of 75.9%. Till the end of this year, the global mobile payment users will be expected to be more than 141.1 million, an increase of 38.2% compared with 2010.

Contact:
http://www.china-homegarden.com/

Email: my@china-homegarden.com



Topic: Press release summary
Source: China-homegarden.com

Sectors: Daily Finance, IT Individual
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