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BEIJING, Sept 29, 2011 - (ACN Newswire) - According to the recent research of Chinapackagenet.com, the U.S. Internet Advertising Bureau released statistics showing that the revenue of the Internet advertising in the first half of this year reached $ 14.9 billion, a record high. It is an increase of 23.2% compared with the revenue of $ 12.1 billion in the same period of last year.
Chinapackagenet.com (http://www.chinapackagenet.com/product/) reports that in the second-quarter the Internet ad revenue is $ 7.7 billion, an increase of 24.1%, compared to the $ 6.2 billion in the same period of last year. In the second quarter, the display ad revenues exceeded $ 5.5 billion, an increase of 27.1%.
The analyst of Chinapackagenet.com points out that in the first half, the search advertising is still the mainstream of interactive advertising, accounting for 49% of the total interactive advertising revenue. The display advertising accounted for 37%. The growth rate of the search and display advertising is 27%. Chinapackagenet.com analyzes that the annual growth of search advertising is more than twice of the last year. Last year's growth rate of search advertising was 11.6%. In addition, the revenue of the digital video advertising grew, but the revenue of the classified ads and e-mail advertising declined.
Contact:
http://www.chinapackagenet.com/
Email: my@chinapackagenet.com
Topic: Press release summary
Source: Chinapackagenet.com
Sectors: Daily Finance, IT Individual
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From the Asia Corporate News Network
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