|Friday, 27 April 2012, 16:30 HKT/SGT|
HONG KONG, Apr 27, 2012 - (ACN Newswire) - The power of multichannel TV continues to resonate throughout the Asia Pacific. Attracting over 130 representatives from advertising agencies, clients and networks, CASBAA's TV Upfronts - The Kuala Lumpur Screenings on April 19th was the most recent stopover for the CASBAA Advertising roadshow.
Building on the success of recent events in Singapore and Hong Kong, the KL Screenings offered a platform for networks to promote the power of advertising on multichannel TV in Malaysia.
"While TV Upfronts are traditionally held by individual broadcasters, CASBAA has brought together the biggest international networks and platforms to illustrate the power of multichannel TV advertising to media buyers and clients with a united front," said Simon Twiston Davies, CEO, CASBAA.
Participants in the showcase included local platform Astro along with BBC, Discovery Networks Asia-Pacific, FOX One Stop Media, the History channel, SPE Networks-Asia and Universal Networks International who unveiled up-coming programming to illustrate the unique appeal of multichannel TV to targeted markets and demographics. Agency participants included Carat, GroupM, Mindshare, OMD, Maxus, UM and Zenith Malaysia, while participating clients included Abbott, Chevron, Citibank, L'Oreal, Malayan Banking and Proton Holdings.
A significant force in the region, multichannel-TV channels in Malaysia tallied an estimated US$394 million in 2010 in advertising and subscription revenues - experiencing a double digit annual increase of 13.5% from 2009.
With new platform and content offerings driving competition, multichannel TV now accounts for nearly 3.25 million non-terrestrial TV connections, or 53% of all TV homes in Malaysia.
Spurred by a positive media environment, multichannel TV has benefitted from an effective regulatory body in the Malaysian Communications and Multimedia Commission and capable copyright and legal protection of content.
"With strong growth opportunities, Malaysia is, naturally, a key stop for CASBAA as we continue to coordinate the TV Upfronts Screenings across the region," added Twiston Davies.
Casbaa is THE trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. Casbaa leads the fight against video piracy, publishes in-depth reports and hosts conferences and seminars aimed to support a vibrant video industry. For more information, visit www.casbaa.com.
PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Topic: Trade Show or Conference
From the Asia Corporate News Network
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