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| Press Releases |
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| Tuesday, October 18, 2022 |
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Google Ads and Meta Ads continues to dominate remarketing index despite Apple's privacy changes: AppsFlyer Performance Index 15 |
| AppsFlyer the global attribution leader today released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half of 2022, with its continuing privacy changes, economic downturn and post-Covid cooldown, has caused a reshuffling across the ecosystem. more info >> |
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Google Ads and Meta Ads continues to dominate remarketing index despite Apple's privacy changes: AppsFlyer Performance Index 15 |
| more info >> |
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| Tuesday, July 19, 2022 |
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AppsFlyer launches comprehensive guide on gaming apps in collaboration with Facebook Gaming |
| AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers. Introducing Gaming Apps: Strive and thrive with AppsFlyer and Facebook Gaming on iOS 14+, this playbook will set clear pathways and set gaming app marketers up for success. more info >> |
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AppsFlyer launches comprehensive guide on gaming apps in collaboration with Facebook Gaming |
| more info >> |
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| Wednesday, December 8, 2021 |
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AppsFlyer teams up with Intel to introduce The AppsFlyer Privacy Cloud |
| AppsFlyer announced it is collaborating with Intel to build the AppsFlyer Privacy Cloud. The AppsFlyer Privacy Cloud allows multiple entities to safely bring their data together based on their own business logic, guidelines and privacy requirements while leveraging a privacy-preserving tech stack including Aggregated Advanced Privacy (AAP), Aggregated Conversion Modeling (ACM), Data Clean Rooms, privacy preserving cryptographic solutions, Predictive analytics, and others. more info >> |
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AppsFlyer teams up with Intel to introduce The AppsFlyer Privacy Cloud |
| more info >> |
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| Friday, October 22, 2021 |
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AppsFlyer Launches SKAdNetwork Ranking for the New Privacy Era in Latest Performance Index; Xiaomi is Fastest-growing Media Source in Southeast Asia |
| AppsFlyer, the marketing measurement and experience platform, today released the 13th edition of its Performance Index, ranking the top media sources in mobile advertising. In its edition, AppsFlyer is pioneering the SKAN Index, a SKAdNetwork ranking that reflects the new reality of privacy generated by the enforcement of Apple's App Tracking Transparency (ATT) framework. more info >> |
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AppsFlyer Launches SKAdNetwork Ranking for the New Privacy Era in Latest Performance Index; Xiaomi is Fastest-growing Media Source in Southeast Asia |
| more info >> |
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| Friday, September 10, 2021 |
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AppsFlyer Launches Conversion Studio to Enable Single Source Mapping for SKAdNetwork Post-install Measurement |
| AppsFlyer, the marketing measurement and experience platform, today launched Conversion Studio, a hyper-flexible solution for conversion value measurement. Conversion Studio enables marketers to master conversion values by maximizing the lifetime value measurement for post-install activity simply and effectively within the limited capacity of the SKAN framework. more info >> |
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| Wednesday, July 21, 2021 |
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AppsFlyer Welcomes New Senior Marketing Director; Strengthening Its Commitment to APAC |
| Today, AppsFlyer, the global attribution and marketing analytics leader, announces that strategic technology marketing veteran Sam Chiu will head AppsFlyer's marketing team as its new Senior Director of Marketing, Asia-Pacific (APAC). Sam will report to Ronen Mense, President and Managing Director, AppsFlyer APAC. more info >> |
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