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| Press Releases |
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| Tuesday, October 19, 2021 |
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WARC, TikTok and Publicis Groupe release "From Discovery to Purchase: The Role of Community Commerce" a new study revealing the potential of creator-driven marketing for brand growth |
| WARC, in partnership with TikTok (www.tiktok.com) and Publicis Groupe (www.publicisgroupe.com/fr/splash), have today released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase. more info >> |
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| Monday, February 1, 2021 |
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WARC launches Prize for MENA Strategy 2021 |
| WARC, the global authority on marketing effectiveness, has today launched the 2021 WARC Prize for MENA Strategy, a search for the best strategic thinking from the region's marketing industry that has driven results. more info >> |
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| Friday, January 29, 2021 |
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Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth |
| WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC's GMI provides a unique monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. This is accompanied by key WARC global advertising spend data. more info >> |
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| Tuesday, January 26, 2021 |
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UK Advertising spend to recover faster than key international markets in 2021 |
| The latest Advertising Association/WARC Expenditure Report expects the UK's ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of GBP 23.17bn - a marked improvement (+6.6 percentage points) since the last outlook owing mostly to brighter prospects for online platforms. more info >> |
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Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway for US brands |
| As the United States welcomed a new president, there remains concern among citizens and brands about the country's deep polarization. WARC's first Spotlight US series, "Marketing in a polarized nation," explores how brands can chart a path forward. more info >> |
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| Tuesday, January 12, 2021 |
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WARC Effectiveness Awards 2021, in association with LIONS, are launched |
| WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS, a new worldwide competition showcasing the best marketing campaigns that deliver business results. more info >> |
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| Tuesday, October 13, 2020 |
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WARC releases Guide to Brand activism in the Black Lives Matter era |
| The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward effectively in a way that provides empathy, earnestness and empowerment in their engagement with Black communities. more info >> |
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| Wednesday, June 17, 2020 |
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WARC Awards 2020 - Effective Social Strategy winners announced |
| Campaigns for KFC in Malaysia, Amazon Prime Reading in China, Burger King in the US, El Tiempo in Colombia, German Rail in Germany, SKODA in France and WWF in the UK, are among the winners of the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Wednesday, June 10, 2020 |
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WARC Awards 2020 - Effective Content Strategy winners announced |
| Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald's in China and Al Tayer Motors in the UAE, are among the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Thursday, June 4, 2020 |
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WARC Awards 2020 - Effective Use of Brand Purpose winners announced |
| Campaigns for global brands including Airbnb, Cadbury Dairy Milk, Finish, Harpic and L'Oreal, as well as local brands such as Hungarian Telekom, Maxis in Malaysia and The Times of India, are among the winners in the Effective Use of Brand Purpose category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Latest Press Releases |
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SMC Announces Marketing Agreement with Plato Technologies. Inc.
Apr 19, 2024 17:03: JST
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Avance Clinical Showcases Clinical Excellence at World Orphan Drug Conference in Boston, April 23-25
Apr 19, 2024 17:00: JST
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SMC Announces Marketing Agreement with Plato Technologies. Inc.
Apr 19, 2024 16:03 HKT/SGT
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Avance Clinical Showcases Clinical Excellence at World Orphan Drug Conference in Boston, April 23-25
Apr 19, 2024 16:00 HKT/SGT
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First-ever Mazda CX-80 Crossover SUV Unveiled in Europe
Apr 19, 2024 13:50 JST
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Revolutionizing Tomorrow: Uniting Visionaries at the 2024 Digital Transformation Summit Philippines
Apr 19, 2024 12:23: JST
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Prestigious titles for top developers at the 14th PropertyGuru Asia Property Awards (Singapore)
Apr 19, 2024 11:30 HKT/SGT
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Revolutionizing Tomorrow: Uniting Visionaries at the 2024 Digital Transformation Summit Philippines
Apr 19, 2024 11:23 HKT/SGT
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朝雲集團（06601.HK）：穩健增長與高派息策略共驅，多家頭部券商給予增持評級
Apr 19, 2024 10:24 HKT/SGT
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22nd Edition of Cyber Security Summit: Thailand to Convene Esteemed Panel of Industry Leaders
Apr 19, 2024 10:11 HKT/SGT
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The Rapidly Evolving Real Estate Landscape: Redefine Real Estate Summit Connects Key Players in South East Asia
Apr 19, 2024 10:11 HKT/SGT
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富士通、世界初 形式の異なる企業のデジタルアイデンティティー証明書を変換する技術を開発し欧州データスペースへの接続実証に成功
Apr 19, 2024 10:00: JST
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Eesee Implements Blockpass for Compliance in Digital Assets Marketplace
Apr 19, 2024 10:00 HKT/SGT
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Fujitsu develops technology to convert corporate digital identity credentials, enabling participation of non-European companies in European data spaces
Apr 19, 2024 10:17 JST
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Rapid Evolution in Philippines' BFSI Sector: BFSI IT Summit 2024 to Illuminate Transformation
Apr 19, 2024 08:02 HKT/SGT
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More News >> |
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