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| How a brand deals with a crisis is a real test of their ability to navigate the social media waters |
SINGAPORE, July 31, 2012 - (ACN Newswire) - Crisis management in today's fragile world is intrinsically interlinked with global shifts in trust and power between individuals, influencers and institutions. We now live in a place where full transparency reigns supreme and there is simply no place for a brand to run or hide. It has become more critical than ever before to plan, prepare and create an authentic response to crisis scenarios. A wrong step will spiral you deeper into tarnished reputation and cause untold damages.
As social media and crisis expert, Lars Voedisch says, "Many companies are still busy with building up internal capacities and structures for social media and especially defining what the role of public relations should be. The challenge is that the world around us doesn't wait and if a crisis hits you need to be ready right away. Think about how hard it would be to react to a crisis online if you don't know what your online properties are and who would be able to post a statement on a Sunday night!"
In today's increasingly connected world, no organisation can afford to ignore the opportunities as well as the risks presented by social media. Lars shares, "Social media is instant, global and emotional all of these characteristics have their own challenges to deal with. One of the biggest challenges is that information once online spreads rapidly even if the facts are not accurate. So when journalists are scanning online for stories and crises related information they may end up quoting false information." Organisations need to understand how this has changed the way crisis communications and issues are being managed and how to leverage on social media to help protect their corporate reputation in times of crisis.
Gone are the days of only having a press conference with one main spokesperson. In the digital world, a trained team is needed to strategically respond to comments left on social media accounts.
To address these emerging issues, a 2-day workshop on "Crisis & Social Management" will be held on 17 18 September in Singapore and 20 21 September in Hong Kong, during which attendees can gain insights and learn how to assess potential crisis issues and identify possible counter measures. Attendees will get an opportunity to participate in simulation exercises on media handling as well as acquire skills and tactics to develop a holistic crisis communications strategy.
We introduce this year's workshop leader, Lars Voedisch from PRecious Communications as he sets to bring in practical and implementable solutions for your crisis communications plan.
Workshop Details:
Title: Crisis & Social Media Workshop
Date & Venue: 17-18 September 2012, Regal HongKong Hotel, Hong Kong
20-21 September 2012, Holiday Inn Atrium, Singapore
Organiser: Pacific Conferences
Full programme can also be found at: http://conferences.com.sg/s1404-crisis7-12a-c.pdf
Contact:
Ms Shakirah Djuanda
Tel: +65 6592 7361
Email: shakirah@conferences.com.sg
Topic: Trade Show or Conference
Source: Pacific Conferences
Sectors: Trade Shows
https://www.acnnewswire.com
From the Asia Corporate News Network
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