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| Cassie Butler from PhoneTree, a solution provider company at the marcus evans National Healthcare CFO Summit Spring 2012 and National Healthcare CFO Summit Fall 2012, on increasing practice revenue through office efficiency. |
NEW YORK, N.Y., Aug 28, 2012 - (ACN Newswire) - "Healthcare Chief Financial Officers (CFOs) can increase their organization's revenue by having an automated system that reminds patients of appointments, annual exams, customer satisfaction surveys, compliancy issues, and when they have a balance overdue," says Cassie Butler, Sales and Development Manager, PhoneTree. This would allow receptionists to take care of patients in the waiting room, decreasing patient wait time.
From a solution provider company at the upcoming marcus evans National Healthcare CFO Summit Spring 2012 and National Healthcare CFO Summit Fall 2012, Butler shares her thoughts on bringing in revenue through increased office efficiency.
- How can hospitals become more efficient?
Hospitals are currently handling patient appointments inefficiently. Staff are calling each patient to remind them of their appointment and often do not get an answer, and unfortunately it is hard enough to make the calls during the day, so there definitely is no time for a retry, or calling a secondary number. Having an automated messaging system in place could take care of this and allow staff to take care of patients in the waiting room, decreasing patient wait time and the time spent handling incoming calls.
Phone messages can be left for the patient on a home phone, or a cell phone along with a text message and an email, to ensure they are not only reminded of their upcoming appointments, but that they do not forget. This technique is called Audio Visual Impression Paring. The messaging system allows two way communication, so patients can press 0 to transfer to a live person in the hospital.
- How can Healthcare CFOs increase practice revenue?
Healthcare CFOs can increase their organization's revenue by having an automated system that reminds patients of upcoming appointments, recalls patients for follow up exams, and help to collect overdue balances. This allows staff who were previously doing these tasks to work more efficiently within the practice.
In order for revenue to come in, patients must show up. A doctor may have ten appointments per day, but if two patients do not come, a lot of money and time is lost. Decreasing no-show patients is critical.
- What can be done to guarantee repeat patients?
In today's economic climate, healthcare providers must ensure patients return. Loyalty can be produced by creating a strong relationship with patients and treating them like customers through outreach programs, recall programs, and continued patient to practice interaction. Patients like to feel important; they want to feel like they are being heard, so communication is crucial. Nobody goes back to a hospital that is cold, clinical and non-human like.
By sending patients happy birthday and holiday wishes, pre-care and post-care instructions and customized messages about their annual exams, it shows that the hospital cares enough to reach out to them. It is not just about taking their money because they came for an annual visit, but a way of showing that they recognize them as human beings.
- Any final comments?
Healthcare CFOs must improve office efficiency, information tracking and reporting within their hospitals. Staff are currently wasting time on processes that can easily be solved through automated systems.
For more information on the National Healthcare CFO Summit Fall 2012, please send an email to info@marcusevanscy.com or visit the website: www.healthcare-summit.com/CassieButlerInterview
marcus evans group - finance/insurance sector portal - http://bit.ly/cQIpN5
The Finance Network - marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.
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Please note that the Summit is a closed business event and the number of participants strictly limited
About PhoneTree
PhoneTree HealthWave automated messaging solutions send messages by phone, text, and email and are customizable to meet your specific needs. Drive efficiency, increase revenue, and enhance patient relations. A HealthWave solution will work with any Windows based practice management system. We have superior in-house customer support, and your satisfaction is guaranteed. www.phonetree.com.
Contact:
Stacey Melvin
Journalist, marcus evans, Summits Division
Tel: + 357 22 849 400
Email: press@marcusevanscy.com
Topic: Press release summary
Source: marcus evans Summits
Sectors: Daily Finance, Daily News
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