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SINGAPORE, Dec 20, 2012 - (ACN Newswire) - The absence of brand communities in Asia Pacific companies' social media efforts is hindering them from reaching higher return on investments. The number of 'likes', followers and mentions does not matter if there is no strong engagement - a company won't be able to tap into the collective power of their stakeholders to meet business goals. The ideal where brand fans defend a company in the face of crisis and where innovation comes from crowdsourcing is still a far cry away.
To equip professionals with the necessary skills to use social media as an effective business tool, Pacific Conferences brings Social Media & PR, a 2-day conference that focuses on building online brand communities with PR & marketing. It will be held in Hong Kong from 4 - 5 March 2013 and in Singapore from 7 - 8 March 2013.
"Social media is not only about implementing technology, it is about a change of power balance between organisations and customers - and that has a much deeper impact than what most practitioners realise so far," says Mr Lars Voedisch, Principal Consultant, PRecious Communications.
To address these advances in technology and make them relevant to practitioners, key highlights of this event are case studies featuring actionable insights on how to design a compelling content strategy by combining paid, earned and owned media to differentiate a brand while safeguarding its reputation in crisis. Another unique feature is a presentation with practical information on how to customise an integrated measurement dashboard for social media in order to glean insights from solid metrics.
"There is a lot of very positive trial and error happening. Some organisations have really picked up social media as a way to integrate communications across all their business functions, others are still seeing social media as a standalone channel. The former ones seem the most successful ones," says Mr Marc de Lange, Director of Digital Practice & Finance, Services and Technology Sectors, TNS.
While many companies have jumped onto the social media bandwagon, it is imperative to learn from the successes and failures of others to maximise the return on investment from social media.
Experts who will be speaking at this interactive event include Intel's Jamshed Wadia, ESPN STAR Sports' Paras Sharma, Lenovo's Rod Strother and BT's Carson Dalton. Case studies from Philips, Google, Goldcorp Inc., OhmyNews, CNN and more will also be featured.
More Details:
Social Media & PR Conference
- 4 - 5 March 2013, Regal Hongkong Hotel, Hong Kong
- 7 - 8 March 2013, Sheraton Towers, Singapore
Organiser: Pacific Conferences
Full programme can also be found at: http://conferences.com.sg/s1411-spr16-02c-a.pdf
Contact:
Leah Katigbak
Tel: +65-6592-7353
Email: leah@conferences.com.sg
Topic: Trade Show or Conference
Source: Pacific Conferences
Sectors: Trade Shows
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
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