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Wednesday, 17 April 2013, 10:20 HKT/SGT

Source: CommunicAsia
CommunicAsia2013 and EnterpriseIT2013 Zoom in on Booming Mobile Applications Trend
Specialised Techzone and Dedicated Summit Topics created to address Flourishing Mobile Applications Market

SINGAPORE, Apr 17, 2013 - (ACN Newswire) - According to recent studies, around 10 billion mobile internet devices will be in use by 2020[i]; and in 2012, the average number of mobile devices carried by mobile workers was three[ii]. As the concept of Bring Your Own Device (BYOD) continues to grow, industry watchers predict that the increasing prevalence of mobile applications (apps), will spur growth of the Bring Your Own Apps (BYOA) trend where consumers will pick the app they are most comfortable with for work. In fact, the Singapore government recognises the importance of mobile apps and entities like SingHealth, Housing Development Board (HDB) and Land Transport Authority (LTA) have jumped onto the apps bandwagon to expand their mobile presence for increased citizen engagement.

To keep attendees abreast of the latest trends and updates in the mobile apps industry, CommunicAsia2013 and EnterpriseIT2013 are introducing the APPSmart Techzone where exhibitors will be showcasing their latest innovations in mobile apps. Visitors can immerse themselves in the fast-paced apps industry and look forward to meeting developers, mobile professionals, operators, value added service providers, venture capitalists and enterprises at the APPSmart Techzone. Exhibitors such as Ariose Software, NDOT, Retail Juice and TalkBox will be showcasing their innovative apps developed for a wide range of sectors at the Techzone while innovative SMEs such as MobiQuest will be demonstrating their app gems outside the Techzone.

CommunicAsia2013 is the region's most established technology event for the Information and Communications Technology (ICT) industry. Held at Marina Bay Sands from 18 21 June 2013, the event will also feature EnterpriseIT2013 and BroadcastAsia2013.

Apps to look out for at CommunicAsia2013 and EnterpriseIT2013

-- Retail Juice, a Singapore-based apps developing firm and debut exhibitor at CommunicAsia2013, will be showcasing the world's first 'Sofa Maker' iPad app, developed in collaboration with Courts Asia. Launched in December 2012, the app uses augmented reality to showcase sofas in 3D images, allowing consumers to visualise how a particular sofa set would look in their home. Consumers can mix and match 42 sofas with more than 250 materials to create 32.1 billion sofa combinations with which to create their ideal living space. Since sales staff started using the app, retail sales have increased by 30-55 per cent.

Mr. Richard Jones, CEO of Retail Juice, says, "We are excited to be at CommunicAsia2013 for the first time. We are eager to demonstrate and show attendees how retailers can adapt to changing consumer behaviour across their value chain - by using the latest technology to customise their offering and create exactly what customers want. Retailers can no longer count on merely offering basic service through mobile applications. Security, design, customisation and reliability are all key ingredients to capturing and retaining customers." Mr. Jones will also be presenting in the "Mobile Marketing, Services and Commerce" track at CommunicAsia2013 Summit.

-- TalkBox will be featuring their latest product, TalkBox Enterprise, a voice messenger app that allows users from different parts of the world to exchange, share and publish their voice through TalkBox voice bubbles. The app serves as an effective internal communication tool for enterprises and helps businesses reduce devices, networks and IT management costs.

-- NDOT Technologies will be showcasing Uniecommerce, a multi-merchandising app that allows users access to ecommerce products, deals, and auction in a single convenient platform. The revolutionary app increases sales for merchants and at the same time helps to retain customers through attractive features such as group deals and social commerce.

MobileMonday, together with GrowVC, will host a unique session on mobile start-up funding titled 'Where the Money Meets the Talent' to discuss key issues such as the types of mobile businesses that will thrive over the next two years; future models for venture capitalists and different kinds of investors to work together; and share case studies on successful start-ups from around the world. The session will be held at the Discovery Lounge on 19 June 2013. MobileMonday will also be presenting the Industry Keynote at the CommunicAsia2013 Summit on 18 June 2013.

Developing mobile apps tailored to your business

A series of exciting and informative conference topics dedicated to the mobile apps industry can be expected at the CommunicAsia2013 Summit's conference track titled 'Mobile Marketing, Services and Commerce'. A congregation of industry experts from around the world will address the latest challenges in the industry, such as how brands can achieve strategic objectives via social media, monetisation of online mobile advertising and driving revenue through mobile social networks.

Speakers include:
-- Ms. Aliza Knox, Managing Director of Online Sales APAC of Twitter
-- Mr. Marcus Ho, Director of Client Leadership of Social Media Hub
-- Mr. Koh Eng Kiong, Regional Director, ASEAN of Compuware Asia Pacific
-- Mr. Fabrizio Caruso, Senior Vice President, Asia of Opera Software ASA
-- Mr. Thomas Clayton, CEO & President, Bubble Motion

A panel discussion titled 'Boosting a Mobile App's ROI', will address issues such as using Big Data to enable higher ROI. Another panel discussion, 'Consumer Trust in Mobile Apps', will see industry experts debate on what the mobile apps community needs to do to gain the trust of their consumers.

Mr. Zhou Wenhan, co-founder of local mobile consultancy 2359 Media, will be speaking at the CommunicAsia2013 Summit on the 'Top 10 Mistakes Clients Make When Building Their App'. The award-winning entrepreneur, who founded 2359 Media in 2009 when the mobile apps market was still in its infancy, has developed apps catered for a wide range of clients. He will share his views on how to avoid creating a self-destructive mobile app, and much more.

"Mobile applications are a great way for businesses to reach out, engage and interact with consumers easily. Additionally, there is a gold mine of valuable information such as consumers' spending habits that businesses can tap into with the use of mobile apps, which is partly responsible for the spike in number of mobile apps available in the market. However, businesses must first understand what they and their customers need in order to build a successful app that reaps returns and I am most delighted to share this and more, with delegates at the CommunicAsia2013 Summit," says Mr. Zhou.

A convergence of latest content across the ICT ecosystem

CommunicAsia2013, together with EnterpriseIT2013 and BroadcastAsia2013, will showcase a congregation of the latest technologies, products and developments from cloud computing, over-the-top (OTT), 4G/LTE, satellite communications, multi-platform broadcasting, mobileTV, DVB-T2, professional audio technology and many more from close to 2,000 exhibitors on the show floors.

The highly anticipated annual conferences held at CommunicAsia2013, EnterpriseIT2013 and BroadcastAsia2013 will also be presented in a new format with a joint visionary address and a cross-industry C-level panel discussion encompassing the ICT, broadcasting, pro-audio, film and TV industries. Delegates can look forward to presentations by global thought-leaders and experts from Amazon Web Services, Google, MasterCard, Microsoft, Telstra Global and many others.
Event at a glance:

CommunicAsia2013/EnterpriseIT Exhibition

Date:          18 - 21 June 2013
Venue:         Basement 2, Levels 1 & 3, Marina Bay Sands Singapore
Opening Hours: 18 - 20 June: 10:30 a.m. - 6:00 p.m.
               21 June: 10:30 a.m. -  4:00 p.m.
Admission:     Business and trade professionals only

BroadcastAsia2013 Exhibition

Date:          18 - 21 June 2013
Venue:         Levels 4 & 5, Marina Bay Sands Singapore
Opening Hours: 18 - 20 June: 10:30 a.m. - 6:00 p.m.
               21 June: 10:30 a.m. - 4:00 p.m.
Admission:     Business and trade professionals only

CommunicAsia2013 Summit

Date:          18 - 21 June 2013
Venue:         Level 3, Marina Bay Sands Singapore
Time:          8:00 a.m. - 5:30 p.m.
Admission:     Registered delegates only

BroadcastAsia2013 International Conference

Date:          18 - 21 June 2013
Venue:         Level 4, Marina Bay Sands Singapore
Time:          8:00 a.m. - 5:30 p.m.
Admission:     Registered delegates only
[i] Morgan Stanley Research. (14 Feb, 2011). Tablet Demand and Disruption. Retrieved from http://www.morganstanley.com/views/perspectives/tablets_demand.pdf
[ii] iPass. (25 Mar, 2013). Q1 2013 Mobile Workforce Report: BYOD and costs impact productivity. Retrieved from http://www.ipass.com/blog/mobile-worker-byod-costs-impact-productivity/

Juliet Tseng 
Singapore Exhibition Services
Tel: +65 6233 6635 
Email: juliet@sesallworld.com

Lisa Alvares / Juliana Toh 
MSL Singapore
Tel: +65 6327 0284 / +65 6327 0266
Email: lisa.alveres@mslgroup.com / juliana.toh@mslgroup.com

Topic: Trade Show or Conference
Source: CommunicAsia

Sectors: Film & Video, Media & Marketing, Consumer Electronics, Broadcast, Film & Sat
From the Asia Corporate News Network

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