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| Leveraging on Social Media in Marketing Communications Mix for Maximum Brand Engagement |
SINGAPORE, May 20, 2013 - (ACN Newswire) - No single channel is as strong as the combination of media. Consumers are present on multiple platforms, making it critical that brands speak to audiences at every touchpoint. Matthew Zafar Zaheen, Head of Marketing at Google Malaysia describes the current IMC landscape in Malaysia, "There is now an increasing shift towards integrated marketing communications, with businesses regardless of size, realising that consumers are spending more time online. As a result of this, businesses need to build effective campaigns which are orchestrated to reach consumers across various channels, both above and below the line." However, the challenge for marketers lies in delivering a clear, consistent and compelling message across traditional, digital and social media channels.
To equip marketing and communications professionals with strategies to attain the optimal balance of message cut-through and brand engagement, Pacific Conferences has organised a 2-day Integrated Marketing Communications with Social Media Conference, to be held in Kuala Lumpur and Jakarta on 20-21 June 2013 and 27-28 June 2013 respectively.
Experts who will be sharing their case studies include Aseem Puri from Unilever, Matthew Zafar Zaheen from Google Malaysia, Jamshed Wadia from Intel, Michele Lum from Fujitsu, Toni Brendish from Danone Dumex Malaysia, Dean Dacko from Malaysia Airlines, Ivan Chak from Great Eastern Life Indonesia, Devy Suradji from WWF Indonesia and many others.
Attendees will also hear case studies from Telkomsel, Indosat, Orang Tua Group, Kalbe Nutritionals, Microsoft Indonesia, Danone Aqua, Fitness First, Hennessy, G2000 and Fox on how they maximise the delivery of brand messages while achieving the best return on marketing spending.
Event Details
Integrated Marketing Communications with Social Media Conference
- 20 - 21 June 2013, InterContinental Kuala Lumpur, Malaysia
- 27 - 28 June 2013, InterContinental Jakarta MidPlaza, Indonesia
Organiser: Pacific Conferences
Full programme can also be found at: http://www.conferences.com.sg/m3224-imc10-32a-c.pdf
Contact:
Leah Katigbak
Tel: +65 6592 7353
Email: leah@conferences.com.sg
Topic: Trade Show or Conference
Source: Pacific Conferences
Sectors: Trade Shows
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
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