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SINGAPORE, June 10, 2013 - (ACN Newswire) - The explosion of new media has transformed the consumer-brand relationship. The passive feeding of messages no longer resonates with audiences and leading brands have acted upon it. In fact, engaging consumers in two-way, interactive dialogues on social media channels has become common and routine.
The challenge now is to achieve maximum brand engagement across all platforms. Rade Tampubolon, Head of Digital Marketing at Kalbe Nutritionals explains the critical need for an integrated marketing strategy. "We know that depending on a single or a few channels of communications just will not suffice anymore. We should always be present and reach out to where our consumers are at - they are on different channels, platforms and contact points. As such, it is best that we integrate all our marketing efforts for better results."
To equip marketing and communications professionals with strategies on how to integrate social media into the marketing mix to emotionally connect with consumers, deliver seamless brand experiences, and cement a bond of loyalty with valued customers, Pacific Conferences has organised a 2-day Integrated Marketing Communications with Social Media Conference, to be held in Kuala Lumpur and Jakarta on 20-21 June 2013 and 27-28 June 2013 respectively.
Experts who will be sharing their case studies include Jamshed Wadia from Intel, Michele Lum from Fujitsu, Dean Dacko from Malaysia Airlines, Korula Matthew Chandy from Danone Dumex Malaysia, Ivan Chak from Great Eastern Life Indonesia, Devy Suradji from WWF Indonesia and many others.
More Details:
Integrated Marketing Communications with Social Media Conference
20 - 21 June 2013, InterContinental Kuala Lumpur, Malaysia
Organiser: Pacific Conferences
Full programme can also be found at: http://www.conferences.com.sg/m3224-imc10-32a-c.pdf
Contact:
Leah Katigbak
Tel: +65 6592 7353
Email: leah@conferences.com.sg
Topic: Trade Show or Conference
Source: Pacific Conferences
Sectors: Trade Shows
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
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