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SINGAPORE, June 10, 2013 - (ACN Newswire) - International reputation has become a key institutional asset that attracts research funding, public endorsements and diverse, talented students in the globally competitive market. It strengthens the competition among universities, and the institutions have to go beyond the commonly accepted education standards to further enhance public impression in overall.
The global education market has been marked with the shift in international recruitments. According to various researches, universities, regardless how reputable they are, are trying to recruit more international students to enrich their university's culture, exchange of knowledge and understanding. The flux of international students forms a core component to embracing vibrant campus life, improving the university's image overall. The challenge, however, is how a university can design its positioning and marketing communications to reach out to their target students, attract and convert them.
Clearly, the challenges lie in designing and implementing an effective reputation management plan to achieve the intended outcome. Addressing these pressing issues, Pacific Conferences holds a 2-day interactive workshop dubbed as Reputation Management in Higher Education slated in 3 venues; 4-5 July '13 in Jakarta, 8-9 July '13 in Singapore and 11-12 July '13 in Hong Kong.
Led by Dr. Stephen Holmes, a globally recognised pioneer in the field of reputation management with 25 years of consulting experience with universities & government agencies in Asia and other countries, the said workshop will provide delegates with an opportunity to gain practical skills to build reputation excellence in their respective institutions. Participants will acquire the techniques to segment an education market as a basis for targeted strategy development and execution as well as discover the key innovations that drive the competitive landscape in the university sector. Notable takeaways from the workshop include best practices, successful strategies, practical techniques, frameworks and tools that can be applied to an educational institution.
More Details:
Reputation Management in Higher Education Workshop
- 4 - 5 July 2013, InterContinental Jakarta MidPlaza, Jakarta, Indonesia
- 8 - 9 July 2013, M Hotel, Singapore
- 11 - 12 July 2013, Regal Hongkong Hotel, Hong Kong
Organiser: Pacific Conferences
Full programme can also be found at: http://www.conferences.com.sg/ws-em5.htm .
Contact:
Leah Katigbak
Tel: +65 6592 7353
Email: leah@conferences.com.sg
Topic: Trade Show or Conference
Source: Pacific Conferences
Sectors: Trade Shows
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From the Asia Corporate News Network
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