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| Mobile can allow marketers to deliver the right message at the right time and in the right location, if it is effectively utilised. |
SINGAPORE, June 10, 2013 - (ACN Newswire) - In this digital age, 'mobile marketing' is not something entirely new. In the words of Mr Michael de Souza, Mobext's General Manager for Singapore, Malaysia & Vietnam, "mobile's already the biggest communications medium on the planet. It has changed how we communicate and interact. It's breathtakingly cheap and efficient to reach customers... and technology is improving by the minute."
While many companies may have embarked on mobile marketing, few can safely say that they have fully maximised the ROI boost that supposedly comes with it. Merely coming up with a mobile app or mobile website is not enough; brand messages have to be tactfully synergised across mobile and all other marketing channels in order for them to achieve maximum impact. According to Mr Craig Law-Smith, Head of Strategy and Business Development of SingTel Global Advertising, "the consumer path to purchase is no longer a funnel but rather looks like a hurricane crossing multiple devices and screens. Mobile is the one medium that can assist in bringing it all together."
To equip practitioners with fresh insights and actionable strategies to seamlessly integrate mobile into the media mix for a truly compelling brand experience, Pacific Conferences has organised a 2-day conference dubbed as Best Practices for Integrated Mobile Marketing, happening on 29-30 July 2013 in Sheraton Towers Singapore & 1-2 August 2013 in Regal Hong Kong Hotel. Case-studies and insights on mobile integration, mobile social network, mobile location-services, mobile crowdsourcing, mobile ROI measurement and more will be shared, all geared towards reaping long-term rewards for the organization.
The roster of experts include Richard Leong from Pizza Hut Hong Kong Management Limited, Janice Chan from Starwood Hotels & Resorts, Christopher Chong from Groupon Singapore, Kevin Kwong from Edipresse Asia, Neil Gardner from AIG Consumer Insurance, Meraj Huda from Lenovo, Lynette Lee from Starmall Property Management Pte Ltd, Liau Yi Chin from National Library Board, David Leung from Maxim's Group, Steven Kopec from Turner International and many others.
More Details:
Best Practices for Integrated Mobile Marketing Conference
- 29 - 30 July 2013, Sheraton Towers, Singapore
- 1 - 2 August 2013, Regal Hong Kong Hotel, Hong Kong
Organiser: Pacific Conferences
Full programme can also be found at: http://conferences.com.sg/s1419-mma4-01j-a.pdf .
Contact:
Leah Katigbak
Tel: +65 6592 7353
Email: leah@conferences.com.sg
Topic: Trade Show or Conference
Source: Pacific Conferences
Sectors: Trade Shows
https://www.acnnewswire.com
From the Asia Corporate News Network
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