English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 28 August 2013, 14:24 HKT/SGT

Source: Spikes Asia
Spikes Asia Launches TechTalk
Sponsored by Medialink in Partnership with Omnicom Media Group

SINGAPORE, Aug 28, 2013 - (ACN Newswire) - The Spikes Asia Festival of Creativity, Asia Pacific's premier festival and awards for the creative communications and advertising industry, taking place 15-17 September in Singapore, will launch TechTalk this year, a new stream of technology content presented by innovative tech companies from across APAC.

TechTalk, a collaboration between Spikes Asia and MediaLink, in partnership with Omnicom Media Group, including PHD and OMD, will present a total of six curated talks, two per day, during the festival, from leaders of APAC's most forward-thinking digital media and marketing companies. Delegates will meet and hear from the people behind emerging technologies who will showcase their products to the creative and media communities providing awareness of new digital tools and fostering new ideas of innovative product marketing.

"With emerging companies either based in Asia or looking to Asia for expansion, TechTalk will play a key role in the programming line-up at Spikes. The fast-changing communications industry constantly embraces new forms of technology in its quest to produce more creative brand communications for its clients. TechTalk will provide this informative platform essential for business growth," says Terry Savage, Chairman of Lions Festivals.

TechTalk, launched by Cannes Lions in collaboration with MediaLink in 2012 was again featured as part of the official programme this year presenting sessions on topics ranging from native advertising to content tech to a focus on screens and interactivity from companies such as Outbrain, Machinima, Maker, Vibrant, Shazam, PubMatic, Conde Nast Entertainment, Paramount Pictures, Tremor Video, and the NY Post.

TechTalk at Spikes will continue this tradition with innovative solutions from companies like Trinax, which uses proprietary technology to address smart media and digital signage technologies, as well as Videology, an enterprise technology company that allows brands, agencies and media companies to plan and execute video ad campaigns using features and specifications typical to TV, while taking advantage of the advanced targeting, optimization, and efficiencies of digital media. Amobee also adds to the line-up; a division of SingTel's Digital L!fe Group; Amobee defines digital advertising and offers end-to-end mobile advertising solutions and services for advertisers, publishers and operators worldwide; it enables large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI.

"Given the success at Cannes Lions, we are 'taking the show on the road' and expanding TechTalk to Spikes Asia, says Michael Kassan, CEO of MediaLink. Our partnership with Lions Festivals and now with Omnicom Media Group, enables us to further the mission of TechTalk. Marketing innovation and excellence are at the core of both of these organizations. Creating, and now expanding, TechTalk is an extension of MediaLink's mission of partnering with world-class companies to help them 'rise above the noise'."

Cheuk Chiang, CEO of Omnicom Media Group, Asia Pacific, adds, "We are excited to be partnering with MediaLink to bring the best up and coming communications technology companies to Spikes Asia. Omnicom Media Group and its brands OMD, PHD and M2M have always believed in supporting new and innovative companies that bring fresh ways of working to our clients. Driving innovation has and will always be at the heart of what we do, so supporting these young companies is important to us."

As well as presenting an unrivalled creative content platform, Spikes Asia offers outstanding learning, inspiration and networking opportunities and will culminate in the much anticipated Spikes Awards. Delegate registration is currently open and further details can be found on the website www.spikes.asia.

Amanda Benfell, Head of PR & Press 
Spikes Asia Festival of Creativity
Tel: +44-20-3033 4000

Topic: Trade Show or Conference
Source: Spikes Asia

Sectors: Broadcast, Film & Sat
From the Asia Corporate News Network

Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

Spikes Asia Links






Spikes Asia Related News
Jan 12, 2024 11:00 HKT/SGT
Spikes Asia announces first speakers for its 38th edition; Diageo, Haleon, L'Oreal and McDonald's are confirmed
Dec 7, 2023 09:00 HKT/SGT
Spikes Asia announces its 2024 Jury line-up
Oct 26, 2023 09:07 HKT/SGT
Spikes Asia 2024 opens for Awards submissions, including new Gaming Spikes and closes the Mobile Spikes
Sept 5, 2023 15:03 HKT/SGT
Spikes Asia announces its return to a physical event for 2024
Dec 8, 2021 13:03 HKT/SGT
Spikes Asia Announces Full Jury Line-Up for 2022
More news >>
Copyright © 2024 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575