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Tuesday, 17 September 2013, 13:00 HKT/SGT

Source: Spikes Asia
Excitement Builds Ahead of Spikes Asia Awards as Final Shortlists Released

SINGAPORE, Sept 17, 2013 - (ACN Newswire) - The final day of Spikes Asia is now underway as well as preparations for tonight's awards, which will see the 2013 winners unveiled and honoured.

The final shortlists have today been released revealing that 68 have been shortlisted in Film Craft, 77 in Print & Poster Craft, 7 in Creative Effectiveness and 12 in Integrated. The 10 juries have now whittled down 4,832 entries to arrive at a total of 833 shortlisted entries.

Today's programme will see Formula One Champion Sir Jackie Stewart taking to the stage later, when he discusses with Ogilvy & Mather's Fergus Hay his personal creativity and influence on the way F1 racing has developed. This morning has seen the jury presidents take to the stage in a series of President's Addresses which have tackled topics such as connective campaigns that engineer social change and the role that creativity has played in shaping our world.

In other content streams, the newly launched TechTalk sessions have been taking place throughout the Festival with today's itinerary including 'Bringing the Showroom Experience into Consumer's Hands with 3D Mobile Ads', led by Amobee, and 'Using Consumer Behaviour Milestones for Effective Marketing', which is being discussed by Accuen's General Manager of APAC, Matt Harty. TechTalk sessions have been brought to Spikes to offer delegates a deeper understanding of innovation at the intersection of technology and creativity.

Across three days Festival delegates have been able to view the new and inspiring work that has come out of the Asia Pacific region with exhibitions and screenings of the shortlisted work. Other areas within the Festival venue have included the new Production Zone which has seen production companies showcasing the latest production and post-production solutions as well as studio equipment, whilst Innovasia, Spikes Asia's technology zone, has been bustling with attendees learning and interacting with the products that are transforming the advertising and communications industry.

Today has seen the end of the Young Spikes competitions and the beginning of the judging processes. 62 competitors have taken part across four competitions and now wait to see which team's work has been judged the best and who will return to their agencies with a winning gold medal. The winners will be honoured on stage at tonight's awards and their entry showcased to the audience of over 1000 industry members. The winner of the new Student Creative Award for Print will also be revealed during the ceremony, from 120 entries a shortlist of 8 is now being exhibited at the Festival ahead of tonight, when the winning student will collect their award.

All of the shortlists are now available to view online and later this evening, as the awards draw to a close, the 2013 winners will also be present on www.spikes.asia.

Amanda Benfell, 
Head of PR & Press 
Spikes Asia Festival of Creativity
Tel: +44-20-3033 4000

Topic: Trade Show or Conference
Source: Spikes Asia

Sectors: Broadcast, Film & Sat
From the Asia Corporate News Network

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