Zoomlion Continues to Rank "Top 500 Asian Brands" As the Sole Chinese Brand Selected within the Industry

Monday, 30 September 2013, 19:06 HKT/SGT

HONG KONG, Sept 30, 2013 - (ACN Newswire) - On 28 September, the award ceremony of the eighth Top 500 Asia Brands sponsored by World Brand Lab observed its opening in Hong Kong, during which the latest ranking list of Top 500 Asian Brands was released. Ranked the 210th, Zoomlion was the sole company in China's machinery industry to be listed. On behalf of the Company, Sun Changjun, the vice president of Zoomlion received the medal and certificate from Professor Robert Mundell, Father of the Euro and the Nobel Economics Prize winner. According to the statistics published by World Brand Lab, the brand value of Zoomlion is RMB23, 268 million representing an increase of nearly 40% as compared to RMB17, 258 million last year.

Presided over by Dr. Robert Mundell, professor of Columbia University and the 1999 Nobel Economics Prize winner, currently World Brand Lab is generally recognized as one of the world's top three brand value appraisal institutions and is consisted of experts and consultants from world's top universities such as Harvard University, Yale University, MIT, University of Oxford, University of Cambridge. World Brand Lab offers objective, scientific appraisal results with high authority, and its BVA assessment model is universally praised by world's management scholars.

Has been selected among the Top 500 Asia Brands for many consecutive times, Zoomlion's brand value continues to increase and has become a second-to-none world-class brand in China's engineering machinery industry.

The accumulation of brand value is firstly attributed to Zoomlion's steady and sustainable development over the past 21 years. Founded in 1992, Zoomlion encounters the rapid development period of China's economy and also grasps the golden 10-year period of China's engineering machinery industry. Over the past 20 years, Zoomlion has witnessed geometric-grade growth from being in debt of 500,000 to revenue of over 90 billion. As of 2012, Zoomlion had become the world's fastest-growing engineering machinery enterprise with its CAGR of over 65%.

In the trend of industry restructuring, Zoomlion demonstrates forward-looking strategic insight. Zoomlion has formed various growth points by realizing stable growth in traditional engineering machinery field through balanced product mix and the implementation of diversified development. During Zoomlion's 2012 Annual General Meeting, Zhan Chunxin raised a plan that within 3 to 5 years Zoomlion would enter into new lines of business including heavy truck and agricultural machinery, in order to form a layout attaching equal importance to the five major sectors of engineering machinery, environmental industry, agricultural machinery, heavy truck and financial services.

Over the past 20 years' development history, the deposited corporate culture and well-established corporate values have injected propound content into Zoomlion's brand. From 2002 to 2003, Mr. Zhan Chunxin, Chariman of the company, led the post-doctoral team for the special-subject study on corporate culture, which team had extracted, summarized and initially put forward Zoomlion's core concept - "Sincerity and Consistency, Essence and Perseverance".

In 2008, Zoomlion had successfully acquired Italy CIFA, the world's top three concrete machinery manufacturer, laying a solid foundation for the expansion of China's engineering machinery industry into broader overseas markets. Zhan Chunxin enumerated five key words- "Inclusiveness, Sharing, Responsibility, Rule and Win-Win" to account the new trend of the integration of Chinese enterprises into the world, stressing the significance of cultural elements in successful transnational cooperation. In a manner of speaking, the cultural value and idea demonstrated by Zoomlion in international arena is a key factor facilitating this acquisition and consolidation. Prime Minister of Italy issued Premio Leonardo to Zhan Chunxin, indicating the recognition of Zoomlion's brand in Europe.

During recent years, while exerting efforts to seek steady development, Zoomlion has been attaching great importance to enhancing its brand image and has established and constantly perfected a brand strategy matching the Company's development. The image of Zoomlion Blue has been deeply rooted among the people through the world's well-known engineering machinery exhibitions such as Germany BMW Exhibition, Beijing BICES, and Russia CTT. Gallery bridge advertisements in Changsha Airport and mobile phone newspapers designed for customers all precisely captured target population and efficiently disseminate Zoomlion's powerful brand image. In addition, the brand placements in the movies of Tangshan Earthquake and Iron Man 3 also connected Zoomlion's brand with the audiences more closely and further boost its internalization of brand strategy.

According to the conclusion drawn by World Brand Lab: As a leading corporate brand in China's engineering machinery industry, over the 10 years, Zoomlion has witnessed leapfrog increase in brand value from billions of Yuan to tens of billions of Yuan and substantially enhanced brand awareness and reputation. Zoomlion's brand image has attracted global attention and its brand loyalty has been prominently enhanced. Zoomlion's success offers valuable experience for the future development of the industry, and also Zoomlion is a corporate paradigm reflecting the integration of Chinese brands into the world.

Topic: Press release summary Sectors: Daily Finance, Daily News
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