|
|
|
|
|
|
| Consumers in the new age are no longer passive receivers of marketing messages - they now want to be invited into discussions and express themselves through what they discover, read, watch, share, "like", comment on and retweet. The ability to engage meaningfully through both conventional and online channels is now critical in differentiating and placing a brand top-of-mind with customers. |
SINGAPORE, Oct 9, 2013 - (ACN Newswire) - Finally, technology has shifted power from the marketer to the consumer. Today's consumers pay attention to only the content they want, disparaging all other brand marketing messages. In turn, companies need to have a strong grasp on the rapidly evolving behaviour of their target audience and engage them through an expanding array of touch points.
In the words of Mr. Marc de Lange, Director of Intuit Research, "The challenge for brands is to ensure authenticity in communications, and to avoid to be seen as engaging in reactive, algorithm based engagement. Many of us are now receiving "happy birthday" greetings from brands that we own, but we are starting to wonder how authentic these messages are. So we should push ourselves to think more differentiated and find those occasions that make a difference to our audience and match our brand persona."
This is supported by Ms Joanna von Felkerzam, Director, Research and Insights, APAC of Starcom MediaVest Group who feels that "the marketing industry has never been as ripe with options to connect with consumers as it is today. But having too many choices makes decision making that much complicated. And that's the situation we are in right now. Marketers need for the complex to be made simple for them; to put some predictability into what seems like a rather unruly media space."
To equip practitioners with a holistic view of the new landscape for consumer engagement marketing, Pacific Conferences has organised a 2-day conference dubbed as Consumer Engagement & Experience, happening from 21 - 22 Oct 2013 in Sheraton Towers Singapore & 24 - 25 Oct 2013 in Regal Hongkong Hotel. Case-studies and insights on marketing analytics, events marketing, social communities, mobile engagement, shopper experience, consumer trust and loyalty will be shared, gearing towards building loyal brand-consumer relationships that last.
The roster of experts include Deborah Goldingham from MasterCard WorldWide, Aseem Puri from Unilever, Anil Srinivas from Dell, Glen Brasington from Pernod Ricard Asia, Oscar Sand from Hugo Boss Hong Kong, Brent Anderson from Tourism Australia, Mark Sandys from Diageo Asia Pacific, Rajdev Narula from Philips Electronics, Nikolaj Schultz from Fox International, Aditya Sikka from ZUJI and many others.
Event Details:
Title: Consumer Engagement & Experience Conference
Date & Venue: 21 - 22 Oct 2013, Sheraton Towers, Singapore
24 - 25 Oct 2013, Regal Hongkong Hotel, Hong Kong
Organiser: Pacific Conferences
Full programme can also be found at: http://www.conferences.com.sg/S1426-CE-01S-J.pdf
About Pacific Conferences
Pacific Conferences specialises in organising business conferences aimed at providing interactive, insightful information and analysis about issues facing businesses in Asia-Pacific. Catered to middle and upper level executives, its events are usually case studies driven with emphasis on providing in-depth and unbiased practical knowledge. www.conferences.com.sg
Contact:
Ms Cindy Toh
Tel: +65-6592-7361
Email: cindy@conferences.com.sg
Topic: Trade Show or Conference
Source: Pacific Conferences
Sectors: Trade Shows
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
