Intime Retail (Group) Company Limited Seals O2O Strategic Partnership with TMALL.COM to Jointly Perfect Consumer Experience

Monday, 28 October 2013, 18:25 HKT/SGT

HONG KONG, Oct 28, 2013 - (ACN Newswire) - Intime Retail (Group) Company Limited ("Intime" or the "Company", stock code: 01833 (HK), together with its subsidiaries, the "Group") has entered into a strategic partnership to further integrate China's online to offline (O2O) development with TMALL.COM. Meanwhile, Intime will participate in the "1111" event, a great event in e-commerce circle. Intime will redecorate and update its online stores at tmall.com and its 35 offline stores will support tmall.com's "1111" shopping carnival, to further consummate consumer experience.

Tmall proactively expands into offline business and establishes complete sales and experience chain, while Intime continues to further step into online business, which gives rise to an unprecedented win-win alliance with complementary advantages.

ChenXiaodong, CEO of Intime Retail (Group) Company Limited commented, actual demand for perfecting consumer experience makes online and offline businesses bury the hatchet and commence collaboration. Traditional offline channels and online e-commerce platforms meet consumers' different needs and experience from different aspects. The integration of online and offline businesses is also the need of business mode renovation. It's believed that our cooperation with tmall.com will better service consumers. Intime will soon celebrate its 15th anniversary. In virtue of the joint force of customer-oriented and internet idea as well as omni-channel, Intime is positioned to become a customer solution provider.

ZhangYong, COO of Alibaba Group expressed, tmall heartedly embraces the strategic cooperation with Intime. The progress of internet technology is producing overturning effects to traditional industries and has become a major engine driving reforms. In the meantime, the growth rate of mobile internet is far higher than that of PC end which gives rise to the more and more indistinct boundaries between online and offline businesses, and the omni-channel consumption pattern dependent on internet has been gradually shaped. Going with the tide, Intime and tmall's strategic cooperation is expected to generate outstanding results.

Intime's 35 offline stores will join tmall's "1111" shopping carnival. It's learned that from mid-October to November 11, cartoon boards demonstrating tmall image and posters will be displayed in the most frequented positions of Intime's 35 nationwide stores; from October 17 to November 10, when shopping in Intime's offline stores, consumers may purchase Intime's online products at tmall.com by screening code. Special zones will be set in Intime's over 10 main stores for offline consumers' experience in purchasing Intime's online products at tmall.com. By screening code and add the products to tmall shopping cart, those consumers may complete the transactions since zero o'clock on "1111". Intime will give away consumers 10,000 "Intime foodie coupon" as the second-kill awards in tmall's "1111" event, which coupon could be used in Intime's designated stores.

Brand-new Methods Introduced at Intime's 15th Big Anniversary Celebration

November 16 will witness Intime's 15th big anniversary celebration. During the grand occasion, in virtue of brand-new ideas, Intime plans to launch brand-new methods in order to present a particular anniversary celebration. Have fun and say Hi to "Little Monsters". Such brand-new methods including, "24 Hours Intime", joint activities by nationwide stores, girlfriends' circle and the carnival for building and sharing.

"24 Hours Intime
Keywords: O2O omni-channel
Intime.com, tmall Intime O2O, "Love Intime" APP, "Time Hi" App and best1.com, such Intime's own online platforms and cooperative online platforms will integrate and connect online and offline products, marketing, services, experience and members, to make an ever-present and everywhere Intime.

Joint activities by nationwide stores
Keywords: customer-oriented, integration of nationwide resources
The grand celebration will integrate Group's three major brands, namely Intime Department Store, Intime Shopping Center and Intime.com, as well as products and activity resources in 6 major regions and 35 stores. Adhering to customer-oriented idea, Intime aims to offer all-round high-quality service to customers.

Girlfriends' circle
Keywords: marketing via entertainment & social circles
On May 17, 2013, Intime initiated and launched the nationwide customized VIP service-"Intime Girlfriend Circle", advocating interaction, communication and sharing, which is well received among female consumers. So far, there are over 10,000 completed Intime girlfriend circles with more Thant 30,000 members.
Intime will take advantage of the cerebration to launch national wide activities for Intime girlfriend circles, offering new shopping experience in "girlfriends' circle" for members of Intime girlfriend circles.

National little-monster carnival
Keywords: co-building, sharing, entertainment and openness
Mainly based in Hangzhou, collaborating with nationwide stores, Intime will organize little-monster carnival, where consumers in Hanghzou and all over China will be invited to participate and feast. The event is open to every consumer and family, manifesting Intime's willingness to co-build and share with consumers and its objective to become a personalized platform.

Topic: Press release summary Sectors: Daily Finance, Daily News
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