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Tuesday, 29 October 2013, 17:00 HKT/SGT

Source: Wine&SpiritsAsia2014
WSA Wine Challenge to Identify Top International Wines for Asian Wine Drinkers
Competition sees first Master of Wine Chief Judge and targets 1000 entries from across the world

SINGAPORE, Oct 29, 2013 - (ACN Newswire) - A prestigious list of wines from the world's top wine producing regions that is most suited for the Asian palate is what will emerge from the Wine&SpiritsAsia (WSA) Wine Challenge 2014.

Into its sixth edition, the WSA Wine Challenge 2014 was launched in September 2013. Judging, which takes place from 19 - 20 March 2014 at the Capri by Fraser - the official venue, will produce a comprehensive list of go-to international wines for food and beverage and hospitality businesses to seek out when picking wines for their respective establishments.

The winning wines will be plucked from an extensive list of 1000 entries by an acclaimed panel of wine experts, and results will be announced at the awards night on 7 April 2014 at the Capri by Fraser. Winning labels will be displayed at an exclusive tasting lounge at WSA2014.

Renowned panel of judges at WSA Wine Challenge 2014

Hailing from the major cities across Asia, the panel comprises 16 specialists who are highly attuned to the tastes and demands of the Asian wine market.

Chief Judge Annette Scarfe raises the benchmark of WSA Wine Challenge's position as the top wine challenge in Asia. One of only a handful in Asia that boasts the highly prestigious Master of Wine, Ms Scarfe is one of the region's top wine consultants, travelling across the world as an educator, wine judge and buyer. Having resided in Singapore for the last 18 years, the former investment banker has developed a penchant for Asian food and is well-versed in its culture.

Commenting on the development of Asian wine tastes, she says, "Asia's wine market has grown tremendously in the last decade. Not only are more people drinking wine, they are also drinking it more regularly. There is also a growing appreciation of wines from outside Bordeaux and Burgundy, and a thirst for knowledge about what's in the bottle. I think generally Asian wine drinkers prefer a more rounded style. Luckily we have a great panel of judges who will be able to relect that whilst focusing on the best quality wines."

On her position at the helm of WSA Wine Challenge 2014's judging panel she comments, "The WSA challenge offers a fantastic opportunity for producers to place their wines in front of experienced judges from all over Asia providing opportunity to exploit the business potential in this growing market. When judging at any wine competition I look for balance and lack of faults as well as complexity and length. The top award winning wines will show character and concentration, and will be excellent examples of their kind. I am very excited to be judging here in Singapore. I look forward to sharing that knowledge with our team of judges, and helping to take Singapore forwards as one of Asia's leading countries for wine."

Renowned for her in-depth study of fine wine, Master of Wine candidate Fong Yee Walker cuts an eminent figure among Asia's wine circles. As one of the top consultants in the region, WSA Wine Challenge 2014 will be Ms. Walker's second appearance as a judge on the panel.

Commenting on the upcoming challenge, she says, "The show receives a wide variety of wines, and the judges are often very pleasantly surprised by the quality. The gauge of a good wine that will thrive in the Asian market is one that is able to cope well with the vigorous climate of Asia and its tough storage conditions. Personally, I also look out for wines that will complement spicy food as I, along with the majority of people in Asia, love my chillies!"

The pivotal wine competition in Asia

Jointly helmed by Singapore Exhibition Services (SES) - organisers of Food&HotelAsia (FHA) and WSA2014, and the Asia Wine Specialist, WSA Wine Challenge is the premier wine challenge in the region attracting enthusiastic international participation from all the major wine producing regions.

Ms. Ting Siew Mui, Project Director of Lifestyle Events from show organiser, SES says, "With the growing regional demand for fine wines, Asian wine drinkers are also developing an increasingly discerning palate. The WSA Wine Challenge has established itself as a prestigious award for international wineries looking to make their mark in the Asian market. The visibility the award brings to the winning wines will certainly go a long way in promoting to the surrounding regions."

Echoing her sentiments is Mr. Roderic Proniewski of Asia Wine Specialist and co-organiser of the WSA Wine Challenge. He says, "The WSA Wine Challenge is a unique opportunity for international labels to have their wines assessed by a panel of highly-respected Asian wine connoisseurs. Not only does this help to determine if their wines are suited for the Asian palate, it will also help boost awareness of their brand in this growing market."

Entries for the WSA Wine Challenge 2014 are now open, and can be submitted via the official WSA2014 website. WSA Wine Challenge is held as part of Wine&SpiritsAsia2014.

Important contact information:

WSA Exhibition - Ting Siew Mui, tsm@sesallworld.com; Fiona Murray, fmurray@oesallworld.com (worldwide associate)

WSA Wine Challenge - Ting Siew Mui, tsm@sesallworld.com

WSA2014 At A Glance:
Show:         WSA2014 - Asia's international trade exhibition 
              of wine and spirits (co-located with FHA2014)

Date:         8 - 11 April 2014 (Tuesday - Friday)

Venue:        Hall 10, Singapore Expo

Opening:      10:00am - 6:00pm (8 - 10 April, Tuesday - Thursday)
              10.00am - 4:00pm (11 April, Friday)

Admission:    Business and trade professionals only

Registration: www.winespiritsasia.com

Patricia Yee
PR Executive
Singapore Exhibition Services Pte Ltd
Tel: +65 6233 6637
Email: patricia.yee@sesallworld.com

Topic: Trade Show or Conference
Source: Wine&SpiritsAsia2014

From the Asia Corporate News Network

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