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Saturday, 6 June 2009, 17:57 HKT/SGT

COMPUTEX TAIPEI Shows Influences on Global Hi-Tech Industry

COMPUTEX, Taipei, June 6, 2009 - (ACN Newswire) - On the strength of Taiwan's exceptional manufacturing and innovation competence for ICT products, COMPUTEX TAIPEI has become the best occasion for international tier-one companies to showcase their latest technologies and their strategic partnerships with local manufacturers. At this year's COMPUTEX, several heavyweights, including Sean Maloney, Executive Vice President of INTEL Corporation and Chief Sales and Marketing Officers, Jen-Hsun Huang, NVIDIA CEO, Warren East, ARM CEO, Steven Guggenheimer, MICROSOFT's OEM Division Corporate Vice President, Daniel Alegre, Vice President of Asia Pacific Sales & Operations for GOOGLE, and Woody Hobbs, CEO of PHOENIX TECHNOLOGIES, all actively participates to unveil the latest technology trends. Taiwanese companies also make endeavors to launch innovative products with leading technologies. Those enthusiastic efforts not only bring rich and splendid contents for COMPUTEX, but also demonstrate its increasing influences on global ICT industries.
New Technologies Drive Netbook to Evolve

Netbook, which has been rising quickly in past one year, is still the brightest focus at the showfloor. Characterized with a perfect combination of computing and mobile Internet as well as affordable price, lightweight, and long battery life, Netbook concept products, for sure, will be the most important force to drive the next-wave growth for hi-tech industry. With comprehensive ecosystem and innovation capabilities, Taiwanese companies are considered the pioneers of creating Netbook market. Consequently, COMPUTEX TAIPEI has become a crucial base for international tier-one companies to seek for partnerships with local companies, in a bid to grab the enormous opportunities.

Taiwanese players trigger the Netbook revolutionary battle. And now, the competition has escalated from form factors and features to core processors such as CPUs and GPUs. For example, GPU vendor NIVIDA teams up with COMPAL COMMUNICATIONS, IVENTEC, PEGATRON, and WISTRON to unveil 12 new high-definition MIDs (mobile Internet devices) powered by its Tegra processor. NTEL, which has the dominating position in Netbook processor market, particularly debuts its next-generation code named "Pine Trail" Atom processor at the COMPUTEX. Through integration processing core and graphic core into one single die, the new chip will be able to help companies develop new-generation Netbooks with lighter weight and longer battery life.

To rival in the market, the Snapdragon platform developed by QUALCOMM has also gained supports from local manufacturers including ASUS, COMPAL COMMUNICATIONS, FOXCONN, HTC, INVENTEC, and WISTRON. QUALCOMM tries to reshape the traditional x86-based market landscape with its ARM-based processor. In addition, QUALCOMM and ARM also unveil the brand new concept of mobile device, Smartbook, claiming that, with all-day battery life, the new class of devices can bridge the functional divide between smartphones and laptops.

A New Era of Diversified Software Technologies

Eyeing on the huge business opportunities for Netbooks, software vendors also jump on the bandwagon to compete with each other. The software giant MICROSOFT is very active during the show. It officially announces the release date of its long-waiting Windows 7 operating system at COMPUTEX TAIPEI, in an effort to assert its leading position to other vendors.

Meanwhile, the Android platform, which is backed by Google, also causes a stir at COMPUTEX. After Android has successfully moved into smartphone market, the industry is eager to know when it will be designed into Netbooks. ACER answers the question. The company takes the lead to announce at COMPUTEX that it will launch Android-based Netbook in third quarter this year. ELITEGROUP (ECS) also demonstrates a mockup of MID enabled by Android and TI OMAP3 processor. On the other hand, processor IP core vendor MIPS TECHNOLOGIES announces at COMPUTEX the availability of MIPS architecture for Android platform. Within 60 days, optimized MIPS source code will be available, and MIPS Technologies has built up an ecosystem with partners to realize the development supports for Android.

Furthermore, the Moblin platform, which was initiated by INTEL and had finalized 2.0 version specifications in May, has also gained momentum in the industry. At the Mobiln Executive Summit held during COMPUTEX, both ACER and ASUS endorse this technology and will adopt it in various product lines. It is expected that Moblin-based Netbooks will enter the market in the short term. Regardless of hardware or software market, we can see that a new era of sprawling technologies has quietly started at COMPUTEX TAIPEI. Consumers will benefit from more diversified choices in the future.

Turning Crisis into Opportunities with Innovations

Even though mobile market shows greater growing momentum recently, desktop manufacturers still try to open new opportunities by launching AIO (All-in-one) PC and Nettops. In particular, in line with the introducing of MICORSOFT's Windows 7, which supports touch screen function, many companies, such as ACER, BENQ, ASUS, ECS, MSI, and GIGABYTE, display various Windows 7-enabled new products, in a bid to grab the long-expecting replacement market opportunities. And in traditional NB market, many local companies showcase series of ULV (ultra-low voltage) models, echoing the requirements of ultra-portable, power-saving, and affordable price. Having over 80% of worldwide NB shipments, Taiwanese manufacturers will soon drive the ULV NBs to the mainstream.

Sean Maloney, Executive Vice President of INTEL, mentioned in the keynote speech of COMPUTEX TAIPEI that Taiwan has made an outstanding record of shipping more than 1 billion Intel-based desktop motherboards. He recognizes that Taiwan industry has unmatched sense of urgency, cost focus built into DNA, drive for innovation, and ambition for growth, the advantages that other countries can't never surpass. Maloney emphasizes that DT is dead is just a fallacy. Driven by the new technologies including Windows 7, HDMI, AIO PC, and Nehalem processors, Taiwanese companies will be able to create next billion DT requirements.

Many tier-one international companies such as INTEL and MICROSOFT make use of COMPUTEX TAIPEI to unveil new technologies and to seek for partnership with local manufacturers, a fact that highlights Taiwan's great advantages and influences on global ICT industries. Many foreign heavyweights admire the optimistic atmosphere and dynamics here, as well as Taiwanese companies' confidence in turning the crisis into opportunities. With various new products and technologies launching, the impact of global financial turmoil is hardly seen at the showfloor. For the ICT industries all over the world, COMPUTEX TAIPEI is not only the No. 1 procurement platform, but also an important stage to showcase future industrial trends and the outstanding capabilities of Taiwan's hi-tech industry.

Laura Fan / Ruby Chen
Exhibition Dept., 
Taiwan External Trade Development Council
Tel: 886-2-2725-5200 Ext 2634/ 2639
Fax: 886-2-2725-3501
Email: press@taitra.org.tw

Topic: Trade Show or Conference

Sectors: IT Individual
From the Asia Corporate News Network

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