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Wednesday, 17 June 2009, 16:42 HKT/SGT

Source: Media Development Authority of Singapore (MDA)
Brunei Darussalam and Singapore Strengthen Digital Media Ties

BroadcastAsia, Singapore, June 17, 2009 - (ACN Newswire) - Brunei Darussalam and Singapore today signed a Memorandum of Understanding (MOU) to foster greater bilateral media collaborations, particularly in the field of digital media. It aims to spur policy and regulatory exchanges, as well as business collaborations between government and private entities of both countries in digital media such as internet protocol television, cable television and mobile broadcasting.

The MOU was signed by His Excellency Haji Awang Alaihuddin Bin Pehin Orang Kaya Di-Gadong Seri Lela Dato Seri Utama Haji Awang Mohamad Taha, Permanent Secretary, Brunei's Ministry of Communications, in his capacity as its Director of Broadcasting, and Dr Tan Chin Nam, Chairman of Singapore's Media Development Authority, at the sidelines of BroadcastAsia 2009.

The signing was witnessed by The Honourable Pehin Orang Kaya Seri Kerna Dato Seri Setia Haji Awang Abu Bakar Bin Haji Apong, Brunei's Minister of Communications and Rear Admiral (NS) Lui Tuck Yew, Singapore's Acting Minister for Information, Communications and the Arts.

"Brunei Darussalam is a key partner of Singapore and the latest media co-operation between the two countries further strengthens our long-standing bilateral relationship. Through this MOU, we hope to put in place a broad framework for our agencies to share ideas and their experiences to meet the challenges of regulating emerging digital platforms and for companies in both countries to collaborate on different facets of the digital media value-chain," said Dr Tan Chin Nam.

His Excellency Haji Awang Alaihuddin Bin Pehin Orang Kaya Di-Gadong Seri Lela Dato Seri Utama Haji Awang Mohamad Taha said, "In view of convergence, advancement in technology and the opportunities that it brings, it is timely that the existing co-operation to be extended to the regulator level. We see this as a strategic partnership where both parties can collaborate on a range of activities, from commercial and industrial exchanges and technology partnership, from educational and learning exchanges to the sharing of policy and regulatory information. I am positive that with our combined efforts, the MOU we are about to sign will deliver the benefits it promises and stimulate further collaboration between both countries and its industries."

Today's agreement builds upon and complements the existing bilateral media MOU in the field of broadcasting signed by Brunei Darussalam and Singapore on 6 October 1990. The initial MOU generated a steady slate of television and radio coproductions annually including Rapsodi, a variety extravaganza; Minda, Bridging Minds and University Forum, programmes that promotes closer interaction and understanding among students; Pantun, a joint radio production; Malay dramas; and joint technical meetings between broadcasters from both countries.

The closer media ties between Brunei Darussalam and Singapore reinforce firm media co-operation among Association of Southeast Asian Nations (ASEAN) member states. Both countries have been leading the region's efforts towards digital broadcasting through their co-Chairmanship of the ASEAN Digital Broadcasting (ADB) meetings. The ADB had successfully obtained Member States' agreement to a common set of technical specifications for Standard Definition and High Definition digital set-top-boxes, as well as the policy parameters concerning the strategies and schedule for the switch-over to digital broadcasting. Other than Brunei Darussalam, Singapore has also sealed media co-operation MOUs with three other ASEAN countries, namely the Philippines, Indonesia and Thailand.

Chia Pei Siang (Ms)
Manager, Communications
Media Development Authority
Tel: +65 9726 3151
Email : CHIA_pei_siang@mda.gov.sg

Topic: Trade Show or Conference
Source: Media Development Authority of Singapore (MDA)

Sectors: Film & Video, Media & Marketing, IT Individual, Broadcast, Film & Sat
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