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Friday, 12 September 2014, 17:35 HKT/SGT
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Source: HKTDC
Lifestyle Expo in Istanbul Opens Today
Three-Day Expo Features Hong Kong and Guangdong Products

HONG KONG, Sept 12, 2014 - (ACN Newswire) - Almost 200 companies from Hong Kong and Guangdong are taking part in the 2nd edition of the Lifestyle Expo in Istanbul, which opened today and continues through 14 September at the Lutfi Kirdar Convention and Exhibition Center.

Lifestyle Expo in Istanbul Opens Today

New Silk Road

At today's opening ceremony, Andrew Leung, Council Member of the Hong Kong Trade Development Council (HKTDC), spoke of the opportunity to strengthen the new Silk Road between Hong Kong and Turkey. "Trade between our two countries, Turkey and China, dates back centuries," Mr Leung said. "This Expo is an opportunity to build new B-2-B (business-to-business) bridges along the new Silk Road. We have a wide range of exhibitors from Hong Kong and Guangdong taking part in this Lifestyle Expo. They represent many of our key lifestyle sectors including electronics, fashion, watches and clocks, household products and gifts and premium products."

Last year, the total value of bilateral trade between Hong Kong and Turkey exceeded US$1.2 billion, a year-on-year increase of seven per cent.

Asia's Lifestyle Trendsetter

The Expo showcases a series of lifestyle and quality products from Hong Kong and Guangdong. A total of 40 award-winning products from Hong Kong designers will be displayed during the expo period. There will also be a strong focus on the fashion industry with the introduction of "Fashionally", which is dedicated to highlighting the talents of young Hong Kong fashion designers.

Global Success

As one of the HKTDC's signature emerging-market events, Lifestyle Expos have a successful track record in promoting trade between companies from Hong Kong and new markets worldwide. Previous Lifestyle Expos have been held in Central Europe, India and Indonesia. As well as providing new sourcing opportunities, Lifestyle Expo in Istanbul also brings together business people from Turkey, Hong Kong and the Chinese mainland during networking sessions, while the HKTDC is providing one-to-one business-matching services at the expo.

Lifestyle Organisers

Lifestyle Expo in Istanbul is organised by the HKTDC and the Department of Commerce of Guangdong Province (GD-DOC). The HKTDC and GD-DOC are the official trade promotion organisations of Hong Kong and Guangdong Province respectively.

Expo Website: http://www.lifestyleexpoinfo.com/istanbul

Contact:
HKTDC
Corporate Communication Department
Joe Kainz
Tel: +852 2584 4216
Email: joe.kainz@hktdc.org


Topic: Trade Show or Conference
Source: HKTDC

Sectors: Trade Shows
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