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Singapore and Hong Kong, July 6, 2009 - (ACN Newswire) - With the proliferation of new media channels, PR professionals have to recognise that it is increasingly difficult for them to ignore new media as a channel for communication. The emergence of new media platforms has changed the way communication professionals approach the media. Confronted with unfamiliarity and a lack of control in new media, organisations have to constantly review their media relations strategies and determine the best approaches.
To leverage on new media channls for successful stakeholder engagement, 'Media Relations in the Digital Age' is being held on August 3-4 in Singapore and August 6-7 in Hong Kong:
- Are you armed with the skills to engage stakeholders through various media platforms?
- Do you know the best practices to establish positive relationships with key players on online platforms?
- How can you incorporate digital element in your current media relations strategy to obtain greater reach & strengthen corporate reputation?
This 2-day "Media Relations in the Digital Age' conference will equip you with the up-to-date strategies in delivering key messages to your stakeholders and target audience through an effective use of both traditional and new media. Hear how Yahoo!, Dow Jones, BASF, RTHK, etc. adopted new media channels for an all-rounded media relations strategy. Attain strategies in fostering blogger relations and be informed of the potential risks arising from new media engagement. Engage in lively panel discussions on 'Citizen Journalism', 'What the Media Wants' and 'Media Convergence' and glean perspectives from diverse group of experts on these topics.
= Hear Insights on Creating a Proactive Media Relations Strategy from: =
Dow Jones, Levi Strauss, HBO, Burson Marstellar, Upstream Asia, Asia PRWerks, BASF, Yahoo!, Synovate, Ogilvy Public Relations and MRA.
= And Case Studies on: =
Fiat, SWIFT, and The Boys' Brigade Sharity Giftbox
= Programme Highlights: =
- What corporate communicators need to know about social media & what it can do to your organisation
- Content & platforms to be used in cross-media communication to deliver key messages
- Content selection for traditional & new media channels
- Using media choices in line with corporate's objectives to enhance reputation
- Intelligence, interaction & involvement in this current media landscape
- Positive blogger relations with the current rules of engagement
- New media's impact on the nature of issues & crisis management
- Effectiveness of your media relations strategy in creating general interest for your organisation
= 3 LIVE PANELS =
- Citizen Journalism (Singapore & Hong Kong)
Hear practitioners, agencies & bloggers debate on the impact of citizen journalism
- What the Media Wants (Singapore Only)
Get into the minds of editors & journalists & get your news in the headlines
- Media Convergence (Singapore Only)
Traditional & New Media Integration: What Works & What Don't
= Who Should Attend =
Vice Presidents, Directors, Heads, Managers, Key Specialists and Consultants who are responsible for Media Relations, Public Relations, Corporate Communications, External Affairs, Marketing Communications, InvestorRelations and Company Spokesperson.
Detailed Programme, Please visit
http://www.conferences.com.sg/S1346-SMR7-60V-E.pdf
Contact:
Ms. Lorraine Tiang
Tel: +65 6372 2201
Fax: +65 6227 1601
Email: lorraine@conferences.com.sg
Topic: Trade Show or Conference
Source: Pacific Conferences
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
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