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Tuesday, 23 December 2014, 09:00 HKT/SGT
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Source: econtext Asia Limited
econtext Asia Partners with Sumitomo Mitsui Card Company to Bolster China UnionPay's Online Payment Service via Comprehensive Purchasing Services by BuySmartJapan

HONG KONG, Dec 23, 2014 - (ACN Newswire) - VeriTrans, an online payment service provider in Japan and a subsidiary of econtext Asia Limited ("econtext ASIA") (HKEx: 1390), has collaborated with Sumitomo Mitsui Card Company, Limited ("SMCC") to enhance the online shopping platform "BuySmartJapan" by expanding the number of merchants supporting the China UnionPay online payment service. In addition to a direct link with Japan's largest price comparison website Kakaku.com, econtext ASIA also recruited a large drugstore chain Welcia to join the platform. At the same time it has further strengthened China UnionPay's online payment features and provided purchasing services for Japanese goods to Chinese consumers across 120 countries and regions.

Tourists visitations to Japan has been increasing every year, reaching 10 million in 2013. Japan Tourism Agency has set a target to increase the number of tourists to 20 million by 2020 when Tokyo hosts the Summer Olympic Games. Therefore the Japanese government, local authorities and business community across the country are planning to strengthen their services in order to meet the needs of tourists sightseeing and shopping in Japan. This trend would increase consumers' appetite for Japanese products and further encourage visitors to shop for Japanese goods through transnational shopping platforms after they return to their home countries.

BuySmartJapan provides a secure platform and one-stop solution through purchasing, payment and cross-border logistics services to Chinese consumers who favour Japanese products. Consumers not residing in Japan may register for free membership on BuySmartJapan and shop for their favourite items online. BuySmartJapan can provide delivery service across 120 countries and regions. Through the cooperation of BuySmartJapan with Japan's most popular price comparison website Kakaku.com, consumers may purchase items on most favourable terms after comparing prices throughout Japan. Kakaku.com has as many as 45 million viewers and more than 1 billion page views and is the largest price comparison website in Japan. After a price comparison, consumers may choose the merchants with the most reasonable deals to purchase their products. In addition, BuySmartJapan has also attracted Welcia, a large drugstore chain in Japan under the AEON Group, to join the platform and offer a wide selection of products including cosmetics, baby products and household items to Chinese and overseas consumers worldwide. Welcia is expected to become one of the largest drugstore chains in Japan by 2015.

SMCC and VeriTrans are among the first to provide China UnionPay online payment services in Japan. In addition to strengthening China UnionPay's online payment features, this partnership with

SMCC will also encourage more merchants allied with SMCC to join the BuySmartJapan platform and provide excellent cross-border shopping experience to Chinese consumers, thereby creating more overseas business opportunities to Japanese merchants.

BuySmartJapan: https://www.buysmartjapan.com

About econtext Asia Limited
Established in September 2012 in Hong Kong and listed on the Hong Kong Stock Exchange in December 2013, econtext Asia Limited (HKEx: 1390) is an intermediate holding company under Digital Garage Group. Digital Garage Group's payment segment is operated by econtext ASIA through subsidiaries including VeriTrans Inc., a leading credit card payment service provider in Japan; and ECONTEXT, INC., a leading convenience store payment provider in Japan. To further develop e-commerce payment and related infrastructure services, econtext ASIA also holds interests in VeriTrans Shanghai Co., Ltd., a joint venture in China with the largest local payment service provider; in PT. Midtrans, a company established in Indonesia through alliances with a local conglomerate and other partners; as well as in Citrus Payment Solutions, a major online payment service provider in India. econtext ASIA is dedicated to provide comprehensive payment solutions with a focus in Asia.

Company website: http://www.econtext.asia/

About VeriTrans
VeriTrans is a subsidiary of econtext Asia (HKEx: 1390), a Digital Garage Group company. VeriTrans develops and provides system tools and services that are friendly to both online merchants and end-customers, enabling e-commerce players to focus on their own business. VeriTrans, together with ECONTEXT, Inc., another market leader in Japan (and also a subsidiary of econtext Asia), continues to expand its market share in Japan as well as overseas with a focus in Asia.

Company Website: http://www.veritrans.co.jp/
Twitter: https://twitter.com/veritrans_group
Facebook: https://www.facebook.com/veritransgroup

About Sumitomo Mitsui Card Company
SMCC, a subsidiary of Sumitomo Mitsui Financial Group, is the pioneer in the issuance of the VISA Card in Japan. With its high reputation in the industry, SMCC gains the trust of its customers and provides a variety of safe and reliable credit card and payment services to its customers.

Sumitomo Mitsui Card Company website: http://www.smbc-card.com/

For press enquiries:
Strategic Financial Relations Limited

Vicky Lee +852 2864 4834 vicky.lee@sprg.com.hk
Caley Chan +852 2114 4950 caley.chan@sprg.com.hk
Sunny Liu +852 2114 4955 sunny.liu@sprg.com.hk
Fax: +852 2527 1196
Website: www.sprg.com.hk

Topic: Press release summary
Source: econtext Asia Limited

Sectors: Daily Finance, Daily News
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