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Wednesday, 16 September 2009, 15:03 HKT/SGT
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Source: Intel / Exedra Events
Intel Continues with a Major Role in Asia's Foremost CSR Event

MANILA, Sept 16, 2009 - (ACN Newswire) - Intel once again will play a major role as a strategic partner supporting the eighth annual Asian Forum on Corporate Social Responsibility (AFCSR) and the Asian CSR Awards to be held at the Crowne Plaza hotel in Manila on November 19 & 20, 2009. The theme of the conference is "Sustaining CSR in Difficult Times: How Business Can Benefit and Why It Still Makes Business Sense."

In association with the Asian Institute of Management (AIM), Intel also offers the Intel-AIM Corporate Responsibility Award (IACRA), which honors companies in Asia for excellent CSR projects in one or more of the following areas:

-Education Improving Access to and Quality of Basic Education
-Community Involvement providing sustainable executive time and attention
-Environmental Stewardship taking the lead in improving the environment
-Poverty Alleviation through providing innovative use of ICT

The Intel-AIM Corporate Responsibility Award is non-competitive and not for a specific project or program, but for a company that best lives and breathes corporate social responsibility. This is different from the Asian CSR Awards, a program that recognizes and honors Asian companies for outstanding, innovative and world-class products, services, projects and programs with CSR commitments. Companies can enter the Asian CSR Awards as many projects as they wish in one or more of these categories: Best Workplace Practices, Concern for Health, Environmental Excellence, Poverty Alleviation and Support and Improvement of Education. The award comes with a $20,000 grant from Intel, intended to further support the awardee's CSR programs. Last year, Shakarganj Mills Ltd. of Pakistan won the award; in 2007, Ballarpur Industries of India was the awardee.

"Intel is honored to again be AFCSR's strategic partner this year," says Dr. Anjan Ghosh, Intel's Director for Corporate Affairs in Asia Pacific. "The theme of the Conference echoes our belief that even in difficult times, CSR benefits business and that it must therefore be sustained."

Intel's approach to corporate responsibility is motivated by the understanding that the success of the company cannot be separated from the health of the planet and of economies around the world. Critical to Intel's approach is the fact that although significant investments are made, the company does more than make financial contributions Intel gets directly involved with sustained programs and advocacy to drive change at a community, national and global level. Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continuously advance how people work and live. Additional information about Intel is available at www.intel.com.

Recognized as being the largest and most significant conference on Corporate Social Responsibility (CSR) in Asia, the conference conducted in Singapore last November 2008 boasted of 473 delegates. 550 delegates attended in Ho Chi Minh City in 2007, and 528 delegates attended in Manila last 2006. For this year, over 400 business executives and NGO leaders from more than 30 countries are expected to attend the conference.

The principal host of the AFCSR 2009 is the Asian Institute of Management's Ramon V. del Rosario, Sr. Center for Corporate Social Responsibility (AIM-RVR Center). The organizing committee is composed of representatives of partner organizations from all over Asia and is chaired by Ramon R. del Rosario, Jr. Chairman of the Board of Advisors, AIM-RVR Center for Corporate Social Responsibility.

The event is extremely well supported and attended by senior business executives and major NGO's throughout the Asian region.

AFCSR 2009 is also well supported by Lopez Group Foundation, Inc. as the Strategic Corporate Partner; Holcim, Philippine Long Distance Telephone Company, Sagittarius Mines, Inc., The Phinma Group, and The Coca-Cola Company as Official Industry Partners; and Ayala Corporation, Banyan Tree Global Foundation Ltd., Jubilant Organosys Ltd, Philippine American Life and General Insurance Company (Philamlife), Philippine Coffee Board (Kape Isla) and SM Foundation as Cooperating Partners. The Public Relations Partners are Weber Shandwick - Manila, Amex Team - Thailand, APCO Worldwide - China, Creative Crest - India, Integrated Public Relations - Malaysia, Masso PR Vietnam and PR Society of Indonesia. Official media partners include International Herald Tribune, ammado, ACN Newswire, ABS-CBN News Channel (ANC), BusinessWorld, ChinaCSR.com, China CSR Map, China Newswire, CSR Asia, G-PLUS GLOBAL Pte Ltd, Management Systems Asia, Syntao, The Employer Magazine and The Trainer Magazine.

AFCSR's notable partners include: ActionAid International Vietnam, ASEAN Foundation, Asia Pacific Philanthropy Consortium, Business Ethics Institute of Malaysia, Business in the Community-UK, Center for Development and Integration Vietnam, Centre for Social Markets India, Community Business Hong Kong, Confederation of Asia-Pacific Chambers of Commerce and Industry, Council for Better Corporate Citizenship Japan, German Technical Cooperation (GTZ), Habitat for Humanity International, Indonesia Business Links, Kenan Institute Asia, League of Corporate Foundations Philippines, Makati Business Club, Management Association of the Philippines, Management Institute for Social Change Malaysia, National Center for Sustainability Reporting Indonesia, Philippine Business for Social Progress, Population and Community Development Association of Thailand, Prince of Wales International Business Leaders Forum, PPM Institute of Management-Indonesia, Responsible Business Initiative Pakistan, and Singapore Compact for CSR.

The event manager for the AFCSR is OIC EVENTS. For further information on the Asian Forum on Corporate Social Responsibility and Asian CSR Awards, please visit www.asianforumcsr.com

Contact:
Vianca Bocalan
Media Coordinator
OIC EVENTS
Tel: (632) 812 6289
Email: viancabocalan@oiceventsasia.com


Topic: Press release summary
Source: Intel / Exedra Events

Sectors: CSR
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